Marketing

Marketing Multimedia Projects

Here’s a collection of Marketing Multimedia projects I completed for my Marketing Degree in May 2008.

The first is a flash Ad of the TV show Dexter, not an amazing show (besides the excellent Michael C Hall) but their marketing techniques are pretty good (an example of season 1 and season 2). I choose Dexter because of its stiking visual imagery thats easy to manipulate. I have been told it plays slightly to fast, but my arguement back is that it mimics the frentic action of Dex doing what he does best.

Dexter Ad

My second ad is for Mika and his first album ‘Life in cartoon Motion’. The brief was the pick an artist currently in the charts and design an ad for that artist. The 2nd Mika ad contains sound and the 3rd ad additional video. Its quiet basic, the images are all Mika artwork downloaded off the internet hence their low quality. What i do like about this ad is the way the Mika logo opens out and closes back in on itself creating the advert ‘environment’.

Mika Ad 1

Mika Ad 2 (Sound)

Mika Ad 3 (Video)

Related posts:

1. TV’s Dexter: 8 Great Marketing Moments
2. EMI’s Anti Viral Marketing Strategy
3. Guerrilla, Ambient & Viral Movie Marketing Pt 2: 2001 – 2006
4. Quiet Blog Week
5. D-Day For Setanta Sports

© 2008 LAB: Luke Abbotts Blog.