Ambient Advertising

DrinkAware.ie Rag Week Ambient Advertising

Rag Week, or Raise And Give Week, is almost upon us here in WIT. It’s a college tradition dating back to the 1820′s in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol  can have. This year they target five college campus’ UCD, UL, NUIG, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. I’m not sure how successful something like this might be when drinking to excess, being the subject of countless stories, or having one hell of a funny story to tell is often part and parcel of the average student night out. I picked this up from a local paper here in Waterford as Rag Week is next week, however WIT isn’t one of the five colleges where the scheme will operate, which is unusual considering the notorious Christmas Day event that attracts non WIT students, former students, those in employment, and usually the national media attention.

Further information on the campaign from here.

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