WIT

Corporate Identity: The Bottled Water Test

By Luke ⋅ March 2, 2009 ⋅ Post a comment

Our group had to prepare and present a 90 minute class on Corporate Identity last December. Corporate Identity is made up of all the unique characteristics the firm has and how they are interpreted by the consumer. It’s almost a synergistic affect as identity exists in the mind of the consumer, but it is also [...]

What’s ‘The Big Idea’?

By Luke ⋅ February 20, 2009 ⋅ Post a comment

The big idea is a basic concept I try to work into as many projects as I can. It’s the idea, or element of your project, that has the ‘wow’ factor. In college we have regular presentations in front of fellow students, lecturers and business owners. It’s important to stand out and differentiate your work, [...]

Presentation: Relationship Marketing

By Luke ⋅ January 19, 2009 ⋅ Post a comment

Here are the slides for a 90 minute group presentation on Relationship Marketing I was part of back in November. My first time presenting for that duration making it quite daunting but also a challenge. As part of the Masters course groups are assigned topics to research and present to the class in the form [...]

Looking for work too?

By Luke ⋅ January 13, 2009 ⋅ One comment

Last Fridays figures showed Irish unemployment levels increased by 70% in the past twelve months. Yesterday PWC released a report indicating Irelands economy will shrink by over 4%, compared to 1% in 2008’s. This year, I, along with many others hit the jobs market and the prospects for work are only getting worse. Just over [...]

Ford, GM & Waterford Wedgewood

By Luke ⋅ January 5, 2009 ⋅ Post a comment

Its a co-incidence that I am posting parts of my ‘Ford Versus GM‘ written report to my blog the day that Irelands oldest company, Waterford Wedgewood, goes into receivership. The three companies share many similarities. All three companies are brand giants in their fields, all have seen better days, and all face an uphill battle for [...]

Marketing Presentation: Ford & GM

By Luke ⋅ December 26, 2008 ⋅ Post a comment

Another presentation from April 2008. This time for Global Strategic Marketing as part of my Marketing Degree at WIT. The project looked at the challenges facing car manufacturers Ford and GM (General Motors). Back then I questioned how the bloated, antiquated car manufacturers could continue to survive operating as they did. Again the black slides [...]

Marketing Presentation: BSkyB & Setanta

By Luke ⋅ December 26, 2008 ⋅ Post a comment

This is a Powerpoint presentation for my Degree course from last May. The subject was Sports Marketing. The brief was to prepare a 30 minute presentation on a case study, only receiving the case a week in advance. It makes your job so much easier when its a presentation that can interest the audience, so lucky [...]

WIT Marketing Awards May 2008

By Luke ⋅ December 26, 2008 ⋅ Post a comment

Back in May I picked up an award for Services to Marketing from WIT. Here’s a press release from The MunsterExpress WIT Marketing Student of the Year Award The WIT Marketing Student of the Year awards ceremony took place in the Granville Hotel on Thursday, 8 May last. The ceremony, which is sponsored by Ann [...]

Marketing Multimedia Projects

By Luke ⋅ December 26, 2008 ⋅ Post a comment

Here’s a collection of Marketing Multimedia projects I completed for my Marketing Degree in May 2008. The first is a flash Ad of the TV show Dexter, not an amazing show (besides the excellent Michael C Hall) but their marketing techniques are pretty good (an example of season 1 and season 2). I choose Dexter [...]