Today is the deadline for Setanta to pay the Premier League monies outstanding. While there has been much written about the problems at Setanta, if the company gets through this difficult period there are still long term issues that could threaten its survival.
I did come across some interesting academic articles as part of my study in the last few weeks. One of the first was Day and Schoemaker (2005) ‘Scanning The Periphery’. Scanning the periphery is trying to take a reasoned and abstract view of what future trends are in a particular industry to identify opportunities and threats. As they rightly point out there has almost always been antecedents to major changes. One only has to look at the music industry and what kind of mess that is in now.
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