Optical Illusions in Marketing

I have always been a little intrigued by Optical Illusions some are fascinating, some not as much, but at the very least they provide a few moments entertainment. In the past I have mentioned how I think optical illusions could be applied to marketing as a method of making what could otherwise be a very ordinary advert be extraordinary.

Optical illusions date back to 450BC and their earliest use in marketing I could find, was from sometime in the 1800’s. This first example is for Diamond Eye and was published sometime between 1853 and 1920….

VT: Optical Illusion, Addidas Star Wars, T-Mobile, True Blood, Coca Cola

Welcome to the first Viral Tuesday of 2010. Heres a quick run down of the top five marketing virals doing the rounds online. They include; Optical Illusions, Addidas Star Wars, T-Mobile Josh’s Band, True Blood and Coca Cola Happiness machine

Find 81 Absolut Vodka Bottles

Keeping with the recent Absolut theme on this blog, I found this interesting image by Vurdlak8 that I would like to share. There are 81 Absolut Vodka bottle shapes in the image below. Can you find them?
For a much larger image size click here

23 Best Absolut Ad’s

Following on from my recent blog post on the history of Abolsut, I thought I would follow up with some of the best ad’s from Absolut. Originally i started with the aim of picking my ten favourite, however it quickly dawned on me that it was going to be an impossible task to narrow all of them down to just ten. So here’s 23.

The first Absolut advert appeared in 1980 giving birth to an award winning campaign centred upon the distinctive shape of the Absolut bottle, which appears in some form or another. Over 1,500 different adverts have appeared in one of the longest uninterrupted advertising campaigns in the world. The ads have been around for so long and there are so many that one would be forgiven for missing or even forgetting some of them. Thankfully theres an online fan site called AbsolutAd.com that collects all the adverts, and believe me, I’m sure I have left out loads of excellent Absolut ads