Bizcamp Slides & Links

I presented at the Bizcamp South East last Saturday. A very eventful day with plenty going on. Its kind of hard to describe what its like, maybe a mini festival of talks, given by people who know what they are talking about. No sales pitches, just people talking about their experiences or sharing their business knowledge and it was all free.

My presentation was on using Facebook for Marketing, kind of like my Market To Me presentation from April with a few changes. It’s all well and good me using buzz words in the presentation, but seeing these buzz words in action will be way more beneficial. I was limited with time in the presentation so I directed everyone to my blog for some practical examples and a brief ‘how to’ guide. So here it all is;

Hurts (UK band) & Their Online Marketing

I’ve been a fan of UK synth band Hurts since I first heard a remix of their track Wonderful Life on last years NME Radar mix. Its a total 1980′s fest, and even their videos have something Pet Shop Boys about them. For a band that have very little material they have picked up an amazing amount of publicity in recent months and a few things about their online marketing caught my eye. Their marketing approach is a slight bit different with a heavy emphasis on integrating video and social networks to their marketing ahead of their website to build awareness and drive up fans.

Does Chatroulette Marketing Work?

From the examples in my previous posts on Chatroulette and marketing, one would be forgiven for thinking yes it clearly works, with agencies and brands only to happy to big up their marketing efforts on the channel. But with little or no hard data to support the claims being made does Chatroulette marketing really work? Read this post to find out.

Brands Bite the Chatroulette Bullet #2

Back in March I wrote this post on the use of Chat Roulette for marketing. Since then more brands have embraced the channel, some as genuine marketing experiments, and some maybe looking for the next nearest bandwagon to jump on. Chatroulette is best known for having a high number of naked individuals using the anonymous video service (best described here as Skype meets Stumble Upon). But Chatroulette has implemented a ‘report offensive content’ button, get flagged three times and the account is frozen and reviewed, which might make the site more mainstream. The site also claims to have upwards of 50,000 visitors per day making it attractive to marketers. While the concept of exposing brands to, erm, exposed individuals may be a bit edgy for some it hasn’t put off some brands from giving it a shot.

VT: Star Wars IPad, Samsung 3D, MTV, Tesco, Nike, Fiat

Viral Tuesday: June 1st, 2010 – My roundup of the best virals of the last few weeks. This batch of good and bad feature Star Wars I-Pad briefing, Samsungs outdoor 3D projection from Amsterdam, Les Grossman and Robert Pattinson’s MTV Movie awards viral, plus Nike, Tesco and Fiat.

Youtube the Real Facebook Killer?

I had a post ready to drop next week and then I read this post ‘Youtube Challenges Facebook’. I’ve thought for some time that Youtube is the jewel in Googles crown, in social network terms. I even said those exact words before (just under the Youtube Turns 5 video). But for fear of thunder being stolen, I’m going to do something I never do, and do it for the second time today – post on a Friday.

The original post that was fermenting in the lower reaches of my brain for the last few weeks began with Google Buzz and what a huge mistake that was, or a planned huge mistake.

Bizcamp South East June 12th

ve been asked to give a talk at the upcoming Bizcamp event in Waterford in June 12th. Its the first Bizcamp event in Waterford following on from successful ones held in Dublin and Limerick. The concept is ‘by entrepreneurs, for entreprenurs’ with multiple sessions of talks, each lasting no more than 20 minutes with a further 10 mins Q&A. The plan is to cover a wide range of topics on the day, so hopefully people depart having learned something new, come up with new ideas and some new contacts. The event takes place on Saturday June 12th next from 9.30am in Arclabs, which is based on WIT’s Carriganore campus (map below) and it’s entirely free.

The Future of Social Network Marketing?

The current state of social network marketing relies very heavily on two elements; a promotion and user generated content centred around the brand message. In other words, its competitions and users uploading content that somehow encapsulates what the brand is trying to say. That’s pretty much it. I would bet there are few campaigns that go beyond these elements. Why? Because they are tried and tested, and, more importantly, safe and easy. Now don’t get me wrong promotions can work, but just because everybody else is doing it, doesn’t mean it’s right for you.

McMarketing: The Strange Marketing of the Big Mac

One company that keeps on cropping up when I’m looking up examples of guerrilla and ambient marketing is McDonalds. The fast food giant knows a thing or two about how to break through the advertising clutter out there to connect with their target audience in new and interesting ways. Whatever your own personal view of the chain is, it’s hard to knock some of these examples of clearly clever marketing. These examples, from around the world, really puts my local McDonald’s to shame, with their discount coupon on the front of the local paper. Or was that Burger King? Hard to differentiate when both of them use the same tactics. For a chain that thrives on having a menu that is almost identical the world over, they do like to mix things up in their marketing. Here’s 15 examples of cool McDonalds Marketing.

VT: Youtube Changing Lives, Toyota Swagger Wagon & Liquid Mountaineering

Viral Tuesday: May 18, 2010 – It’s been two months since I looked at virals in any sort of depth. This has mainly been down to time constraints but it’s a miserable Tuesday afternoon here in Waterford, hopefully its much nicer where you are. So here’s something to take my mind off this horrible Tuesday afternoon. First up is how Youtube has been changing lives for 5 years. Way back in December I featured a short film called Panic Attack from an unknown South American director. It was a sci fci short made for $300 and put onto Youtube. It might of cost little to make but it looked anything but cheap, check it out below…