15 IKEA Marketing Examples

Furniture marketing, by and large hasn’t really developed in any major way for as long as I can remember. However, there is one exception and that is Ikea.

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. For more click through

Find 81 Absolut Vodka Bottles

Keeping with the recent Absolut theme on this blog, I found this interesting image by Vurdlak8 that I would like to share. There are 81 Absolut Vodka bottle shapes in the image below. Can you find them?
For a much larger image size click here

23 Best Absolut Ad’s

Following on from my recent blog post on the history of Abolsut, I thought I would follow up with some of the best ad’s from Absolut. Originally i started with the aim of picking my ten favourite, however it quickly dawned on me that it was going to be an impossible task to narrow all of them down to just ten. So here’s 23.

The first Absolut advert appeared in 1980 giving birth to an award winning campaign centred upon the distinctive shape of the Absolut bottle, which appears in some form or another. Over 1,500 different adverts have appeared in one of the longest uninterrupted advertising campaigns in the world. The ads have been around for so long and there are so many that one would be forgiven for missing or even forgetting some of them. Thankfully theres an online fan site called AbsolutAd.com that collects all the adverts, and believe me, I’m sure I have left out loads of excellent Absolut ads

The History of Absolut Vodka

As a marketing student I cannot recall how many times the vodka brand Absolut was either referred to by a lecturer or by myself in projects and coursework. The brand has been behind one of the most creative advertising campaigns of the last 30 years but how much do you know about the history, marketing and art of this is iconic brand?

In an Absolut World

I had a presentation on Absolut Vodka this week, which was good as I had been meaning to do something for the old blog about Absolut and their creative approach to advertising. I’ll touch on that next week maybe. For now I want to focus on a particular ad I found on Youtube.
One of the [...]