Marketing

Social Media in Tourism

I am impressed by this new effort to promote tourism in Tuscany. It would appear to be a co-ordinated multi platform approach to promote the city using social media. From the image in the link Twitter, Facebook, Tripadvisor and Flicker are all mentioned but no doubt many more social media channels such as Youtube and Google Maps will also be used.

This is a pretty cool idea. People trust other people and therefore user generated content, especially reviews carry much more weight that material produced by an organisation who’s goal it is to generate sales.

Given the depth and breadth of social media, not only will the city of Tuscany be promoted, but individual businesses, cafe’s, restaraunts shops, through tweets, pictures, reviews… all of which can only add to the experience of future tourists, who will then (hopefully) add their own content to the Tuscany social media world. This could then create a snowball effect that attracts more visitors in the future because the word of mouth has been positive.

All of this is possible because Tuscany is the product, it is a good product that will more than likely generate good word of mouth. This effort is co-ordinating that approach in a social media world, generating responses and positioning content on channels used by potential tourists. It will be honest and transparent, bad hotels or restaraunts are probably already getting bad reviews, this tactic may entice (or force) them to change their ways.

Related posts:

1. 10 key Elements of a Social Media Strategy
2. Cadburys Social Media Success Story (Part 4)
3. VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg
4. Cadbury’s Social Media Success Story (Part 3)
5. Cadburys Social Media Success Story (Part 2)

© 2009 LAB: Luke Abbotts Blog.