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	<title>LAB: Luke Abbotts Blog &#187; Waterford</title>
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	<link>http://www.mrlukeabbott.com</link>
	<description>A marketing blog from Ireland</description>
	<lastBuildDate>Wed, 08 Sep 2010 12:50:34 +0000</lastBuildDate>
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		<title>Bizcamp South East June 12th</title>
		<link>http://www.mrlukeabbott.com/marketing/bizcamp-south-east-june-12th/</link>
		<comments>http://www.mrlukeabbott.com/marketing/bizcamp-south-east-june-12th/#comments</comments>
		<pubDate>Fri, 28 May 2010 09:11:02 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Waterford]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1368</guid>
		<description><![CDATA[ve been asked to give a talk at the upcoming Bizcamp event in Waterford in June 12th. Its the first Bizcamp event in Waterford following on from successful ones held in Dublin and Limerick. The concept is 'by entrepreneurs, for entreprenurs' with multiple sessions of talks, each lasting no more than 20 minutes with a further 10 mins Q&#038;A. The plan is to cover a wide range of topics on the day, so hopefully people depart having learned something new, come up with new ideas and some new contacts. The event takes place on Saturday June 12th next from 9.30am in Arclabs, which is based on WIT's Carriganore campus (map below) and it's entirely free.


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/powerpoint-presentations/bizcamp-slides-links/' rel='bookmark' title='Permanent Link: Bizcamp Slides &#038; Links'>Bizcamp Slides &#038; Links</a></li>
<li><a href='http://www.mrlukeabbott.com/waterford/youth-marketingkeeping-up-with-gen-y-and-why-you-need-to/' rel='bookmark' title='Permanent Link: Youth Marketing:Keeping Up With Gen Y and Why You Need To'>Youth Marketing:Keeping Up With Gen Y and Why You Need To</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/how-to-ambush-the-fifa-football-world-cup-2010-south-africa/' rel='bookmark' title='Permanent Link: How to Ambush The Fifa Football World Cup 2010 South Africa'>How to Ambush The Fifa Football World Cup 2010 South Africa</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/bizcamp-south-east-june-12th/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>5 Local Businesses Rocking Facebook (&amp; Social Media)</title>
		<link>http://www.mrlukeabbott.com/marketing/5-local-businesses-rocking-facebook-social-media/</link>
		<comments>http://www.mrlukeabbott.com/marketing/5-local-businesses-rocking-facebook-social-media/#comments</comments>
		<pubDate>Thu, 06 May 2010 10:29:40 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Waterford]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1336</guid>
		<description><![CDATA[At last weeks Martketing Institute presentation I used three local examples from here in Waterford, Ireland, to demonstrate how Facebook is being used for marketing by local businesses. The point in using local examples was to demonstrate that it's not just the big brands and multi-national co's who can incorporate Facebook into their marketing strategy, but its happening right here on our doorstep. Here's those three examples again plus two new ones. Each example demonstrates a local business who have nailed, in my opinion, at least one aspect of social network marketing. In no particular order


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/15-facebook-for-business-tips/' rel='bookmark' title='Permanent Link: 15 Facebook for Business Tips'>15 Facebook for Business Tips</a></li>
<li><a href='http://www.mrlukeabbott.com/social-media/neworld-facebook-spam-blogging-tips-google-realtime-facebook-places-resources/' rel='bookmark' title='Permanent Link: Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources'>Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/cadburys-social-media-success-story-part-3/' rel='bookmark' title='Permanent Link: Cadbury&#8217;s Social Media Success Story (Part 3)'>Cadbury&#8217;s Social Media Success Story (Part 3)</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/5-local-businesses-rocking-facebook-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Youth Marketing:Keeping Up With Gen Y and Why You Need To</title>
		<link>http://www.mrlukeabbott.com/waterford/youth-marketingkeeping-up-with-gen-y-and-why-you-need-to/</link>
		<comments>http://www.mrlukeabbott.com/waterford/youth-marketingkeeping-up-with-gen-y-and-why-you-need-to/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 13:59:50 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Waterford]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1278</guid>
		<description><![CDATA[I'm going to be presenting at the next Marketing Institute of Ireland south east branch event 'Youth Marketing:Keeping up with Gen Y and Why You Need To'.  It's on Thursday April 29th at 6pm in The Gallery Restaurant in Waterford Institute of Technology. 

I'll be presenting research I carried out last year into the attitudes and opinions of social network users into marketing on that channel. I'll also be including a lot of my own experiences and some existing case studies to help illustrate the presentation. I'm up first and will be followed by the CEO of Beat 102-103 Gabrielle Cummins.  I'm quiet excited about this so lets hope it all goes to plan. More info....


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/powerpoint-presentations/market-to-me-powerpoint/' rel='bookmark' title='Permanent Link: Market To Me (Powerpoint)'>Market To Me (Powerpoint)</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/bizcamp-south-east-june-12th/' rel='bookmark' title='Permanent Link: Bizcamp South East June 12th'>Bizcamp South East June 12th</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/5-local-businesses-rocking-facebook-social-media/' rel='bookmark' title='Permanent Link: 5 Local Businesses Rocking Facebook (&#038; Social Media)'>5 Local Businesses Rocking Facebook (&#038; Social Media)</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/waterford/youth-marketingkeeping-up-with-gen-y-and-why-you-need-to/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>DrinkAware.ie Rag Week Ambient Advertising</title>
		<link>http://www.mrlukeabbott.com/waterford/drinkaware-ie-rag-week-ambient-advertisin/</link>
		<comments>http://www.mrlukeabbott.com/waterford/drinkaware-ie-rag-week-ambient-advertisin/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 11:42:14 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Ambient Advertising]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[Waterford]]></category>
		<category><![CDATA[Ambient]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1087</guid>
		<description><![CDATA[Rag Week, or Raise And Give Week, is almost upon us here in WIT. It's a college tradition dating back to the 1820's in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol  can have. This year they target five college campus' UCD, UL, NUID, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. Click through to see the images...


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/guerrilla-ambient-and-viral-movie-marketing-4-cloverfield-v-the-dark-knight/' rel='bookmark' title='Permanent Link: Guerrilla, Ambient and Viral Movie Marketing (4): Cloverfield &#8216;V&#8217; The Dark Knight'>Guerrilla, Ambient and Viral Movie Marketing (4): Cloverfield &#8216;V&#8217; The Dark Knight</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/movie-marketing-part-1-blair-witch/' rel='bookmark' title='Permanent Link: Guerrilla, Ambient &#038; Viral Movie Marketing Pt 1: Blair Witch Project'>Guerrilla, Ambient &#038; Viral Movie Marketing Pt 1: Blair Witch Project</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/59-more-guerrilla-ambient-adverts/' rel='bookmark' title='Permanent Link: 59 More Guerrilla Marketing &#038; Ambient Advert&#8217;s'>59 More Guerrilla Marketing &#038; Ambient Advert&#8217;s</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/waterford/drinkaware-ie-rag-week-ambient-advertisin/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What&#8217;s &#8216;The Big Idea&#8217;?</title>
		<link>http://www.mrlukeabbott.com/waterford/whats-the-big-idea/</link>
		<comments>http://www.mrlukeabbott.com/waterford/whats-the-big-idea/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 02:42:21 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Big Idea]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Waterford]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WIT]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=224</guid>
		<description><![CDATA[The big idea is a basic concept I try to work into as many projects as I can. It&#8217;s the idea, or element of your project, that has the &#8216;wow&#8217; factor. In college we have regular presentations in front of fellow students, lecturers and business owners. It&#8217;s important to stand out and differentiate your work, [...]


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/digital-music-marketing-ideas-1/' rel='bookmark' title='Permanent Link: Digital Music Event Marketing (1)'>Digital Music Event Marketing (1)</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/15-ikea-marketing-examples/' rel='bookmark' title='Permanent Link: 15 IKEA Marketing Examples'>15 IKEA Marketing Examples</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/marketing-ideas-3-step-formula/' rel='bookmark' title='Permanent Link: Marketing Ideas: A 3 Step Formula'>Marketing Ideas: A 3 Step Formula</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/waterford/whats-the-big-idea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ford, GM &amp; Waterford Wedgewood</title>
		<link>http://www.mrlukeabbott.com/marketing/ford-gm-waterford-wedgewood/</link>
		<comments>http://www.mrlukeabbott.com/marketing/ford-gm-waterford-wedgewood/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 21:50:10 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Waterford]]></category>
		<category><![CDATA[WIT]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/blog/wordpress/?p=24</guid>
		<description><![CDATA[Its a co-incidence that I am posting parts of my &#8216;Ford Versus GM&#8216; written report to my blog the day that Irelands oldest company, Waterford Wedgewood, goes into receivership. The three companies share many similarities. All three companies are brand giants in their fields, all have seen better days, and all face an uphill battle for [...]


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/waterford/drinkaware-ie-rag-week-ambient-advertisin/' rel='bookmark' title='Permanent Link: DrinkAware.ie Rag Week Ambient Advertising'>DrinkAware.ie Rag Week Ambient Advertising</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/the-history-of-absolut-vodka/' rel='bookmark' title='Permanent Link: The History of Absolut Vodka'>The History of Absolut Vodka</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/ford-gm-waterford-wedgewood/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WIT Marketing Awards May 2008</title>
		<link>http://www.mrlukeabbott.com/marketing/wit-marketing-awards-may-2008/</link>
		<comments>http://www.mrlukeabbott.com/marketing/wit-marketing-awards-may-2008/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 18:39:38 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Waterford]]></category>
		<category><![CDATA[WIT]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/blog/wordpress/?p=19</guid>
		<description><![CDATA[Back in May I picked up an award for Services to Marketing from WIT. Here&#8217;s a press release from The MunsterExpress WIT Marketing Student of the Year Award The WIT Marketing Student of the Year awards ceremony took place in the Granville Hotel on Thursday, 8 May last. The ceremony, which is sponsored by Ann [...]


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/waterford/drinkaware-ie-rag-week-ambient-advertisin/' rel='bookmark' title='Permanent Link: DrinkAware.ie Rag Week Ambient Advertising'>DrinkAware.ie Rag Week Ambient Advertising</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/ambush-marketing-friend-or-foe/' rel='bookmark' title='Permanent Link: Ambush Marketing: Friend or Foe?'>Ambush Marketing: Friend or Foe?</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/review-from-blogsearchengine-com/' rel='bookmark' title='Permanent Link: Review from BlogSearchEngine.com'>Review from BlogSearchEngine.com</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/wit-marketing-awards-may-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Multimedia Projects</title>
		<link>http://www.mrlukeabbott.com/marketing/2008-marketing-multimedia-projects/</link>
		<comments>http://www.mrlukeabbott.com/marketing/2008-marketing-multimedia-projects/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 14:50:55 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Waterford]]></category>
		<category><![CDATA[WIT]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/blog/wordpress/?p=15</guid>
		<description><![CDATA[Here&#8217;s a collection of Marketing Multimedia projects I completed for my Marketing Degree in May 2008. The first is a flash Ad of the TV show Dexter, not an amazing show (besides the excellent Michael C Hall) but their marketing techniques are pretty good (an example of season 1 and season 2). I choose Dexter [...]


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/tvs-dexter-8-great-marketing-moments/' rel='bookmark' title='Permanent Link: TV&#8217;s Dexter: 8 Great Marketing Moments'>TV&#8217;s Dexter: 8 Great Marketing Moments</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/emi%e2%80%99s-anti-viral-marketing-strategy/' rel='bookmark' title='Permanent Link: EMI’s Anti Viral Marketing Strategy'>EMI’s Anti Viral Marketing Strategy</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/guerrilla-ambient-viral-movie-marketing-part-2-2001-2006/' rel='bookmark' title='Permanent Link: Guerrilla, Ambient &#038; Viral Movie Marketing Pt 2: 2001 &#8211; 2006'>Guerrilla, Ambient &#038; Viral Movie Marketing Pt 2: 2001 &#8211; 2006</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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