Bizcamp South East June 12th

ve been asked to give a talk at the upcoming Bizcamp event in Waterford in June 12th. Its the first Bizcamp event in Waterford following on from successful ones held in Dublin and Limerick. The concept is ‘by entrepreneurs, for entreprenurs’ with multiple sessions of talks, each lasting no more than 20 minutes with a further 10 mins Q&A. The plan is to cover a wide range of topics on the day, so hopefully people depart having learned something new, come up with new ideas and some new contacts. The event takes place on Saturday June 12th next from 9.30am in Arclabs, which is based on WIT’s Carriganore campus (map below) and it’s entirely free.

5 Local Businesses Rocking Facebook (& Social Media)

At last weeks Martketing Institute presentation I used three local examples from here in Waterford, Ireland, to demonstrate how Facebook is being used for marketing by local businesses. The point in using local examples was to demonstrate that it’s not just the big brands and multi-national co’s who can incorporate Facebook into their marketing strategy, but its happening right here on our doorstep. Here’s those three examples again plus two new ones. Each example demonstrates a local business who have nailed, in my opinion, at least one aspect of social network marketing. In no particular order

Youth Marketing:Keeping Up With Gen Y and Why You Need To

I’m going to be presenting at the next Marketing Institute of Ireland south east branch event ‘Youth Marketing:Keeping up with Gen Y and Why You Need To’. It’s on Thursday April 29th at 6pm in The Gallery Restaurant in Waterford Institute of Technology.

I’ll be presenting research I carried out last year into the attitudes and opinions of social network users into marketing on that channel. I’ll also be including a lot of my own experiences and some existing case studies to help illustrate the presentation. I’m up first and will be followed by the CEO of Beat 102-103 Gabrielle Cummins. I’m quiet excited about this so lets hope it all goes to plan. More info….

DrinkAware.ie Rag Week Ambient Advertising

Rag Week, or Raise And Give Week, is almost upon us here in WIT. It’s a college tradition dating back to the 1820′s in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol can have. This year they target five college campus’ UCD, UL, NUID, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. Click through to see the images…

What’s ‘The Big Idea’?

The big idea is a basic concept I try to work into as many projects as I can. It’s the idea, or element of your project, that has the ‘wow’ factor. In college we have regular presentations in front of fellow students, lecturers and business owners. It’s important to stand out and differentiate your work, [...]

Ford, GM & Waterford Wedgewood

Its a co-incidence that I am posting parts of my ‘Ford Versus GM‘ written report to my blog the day that Irelands oldest company, Waterford Wedgewood, goes into receivership. The three companies share many similarities. All three companies are brand giants in their fields, all have seen better days, and all face an uphill battle for [...]

WIT Marketing Awards May 2008

Back in May I picked up an award for Services to Marketing from WIT. Here’s a press release from The MunsterExpress WIT Marketing Student of the Year Award The WIT Marketing Student of the Year awards ceremony took place in the Granville Hotel on Thursday, 8 May last. The ceremony, which is sponsored by Ann [...]

Marketing Multimedia Projects

Here’s a collection of Marketing Multimedia projects I completed for my Marketing Degree in May 2008. The first is a flash Ad of the TV show Dexter, not an amazing show (besides the excellent Michael C Hall) but their marketing techniques are pretty good (an example of season 1 and season 2). I choose Dexter [...]