Waterford

DrinkAware.ie Rag Week Ambient Advertising

By Luke ⋅ February 24, 2010 ⋅ One comment

Rag Week, or Raise And Give Week, is almost upon us here in WIT. It’s a college tradition dating back to the 1820’s in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol can have. This year they target five college campus’ UCD, UL, NUID, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. Click through to see the images…

What’s ‘The Big Idea’?

By Luke ⋅ February 20, 2009 ⋅ Post a comment

The big idea is a basic concept I try to work into as many projects as I can. It’s the idea, or element of your project, that has the ‘wow’ factor. In college we have regular presentations in front of fellow students, lecturers and business owners. It’s important to stand out and differentiate your work, [...]

Ford, GM & Waterford Wedgewood

By Luke ⋅ January 5, 2009 ⋅ Post a comment

Its a co-incidence that I am posting parts of my ‘Ford Versus GM‘ written report to my blog the day that Irelands oldest company, Waterford Wedgewood, goes into receivership. The three companies share many similarities. All three companies are brand giants in their fields, all have seen better days, and all face an uphill battle for [...]

WIT Marketing Awards May 2008

By Luke ⋅ December 26, 2008 ⋅ Post a comment

Back in May I picked up an award for Services to Marketing from WIT.
Here’s a press release from The MunsterExpress
WIT Marketing Student of the Year Award
The WIT Marketing Student of the Year awards ceremony took place in the Granville Hotel on Thursday, 8 May last. The ceremony, which is sponsored by Ann and Liam Cusack, [...]

Marketing Multimedia Projects

By Luke ⋅ December 26, 2008 ⋅ Post a comment

Here’s a collection of Marketing Multimedia projects I completed for my Marketing Degree in May 2008.
The first is a flash Ad of the TV show Dexter, not an amazing show (besides the excellent Michael C Hall) but their marketing techniques are pretty good (an example of season 1 and season 2). I choose Dexter because [...]