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	<title>LAB: Luke Abbotts Blog &#187; Viral</title>
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	<link>http://www.mrlukeabbott.com</link>
	<description>A marketing blog from Ireland</description>
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		<title>8 Content Marketing Lessons from 80&#8242;s TV Shows</title>
		<link>http://www.mrlukeabbott.com/marketing/8-content-marketing-lessons-from-80s-tv-shows/</link>
		<comments>http://www.mrlukeabbott.com/marketing/8-content-marketing-lessons-from-80s-tv-shows/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 13:07:21 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1567</guid>
		<description><![CDATA[What phrase do you prefer? The ‘content is king’ or the ‘marketing its all about the content now’? Content is king sounds nice and grandiose, a brash and bold statement that justifies all this ‘content’ creation. I don’t disagree with either of those statements (I’m sure I have used both countless times) and will continue to do so (maybe less of the ‘king’) but the truth is that marketing has always been about the content. Marketing and content have always been linked.

Think about it. No one has ever sat down to watch television for the adverts, no one who buys a daily paper does so for the adverts, no one switches on the radio a few minutes before each hour to catch the latest adverts. Nope. People sit down and tune in for the content. 


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/18-blogging-lessons/' rel='bookmark' title='Permanent Link: 18 Blogging Lessons'>18 Blogging Lessons</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/the-marketing-of-breakin-bad/' rel='bookmark' title='Permanent Link: The Marketing of Breaking Bad'>The Marketing of Breaking Bad</a></li>
<li><a href='http://www.mrlukeabbott.com/social-media/neworld-facebook-spam-blogging-tips-google-realtime-facebook-places-resources/' rel='bookmark' title='Permanent Link: Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources'>Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/8-content-marketing-lessons-from-80s-tv-shows/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>2010: The Year Video Marketing Kicked it up a Notch</title>
		<link>http://www.mrlukeabbott.com/marketing/2010-the-year-video-marketing-kicked-it-up-a-notch/</link>
		<comments>http://www.mrlukeabbott.com/marketing/2010-the-year-video-marketing-kicked-it-up-a-notch/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 12:50:34 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1553</guid>
		<description><![CDATA[In the last month I posted some of the best examples of Youtube Marketing all of which displayed new ideas behind using the video channel for marketing. I'm now going to share three more examples that are really making 2010 the year that using video in marketing really kicked it up a notch. By that I mean video is becoming more creative in its application, its being interactive pulling in information from our online environments, be they from Google Streetview or our Facebook profiles to make them more personalised.

Thats two key traits - interactivity and personalisation. Now not all of the examples in this or the Youtube marketing post,  have both in equal measure, but it's what lifts the best examples above the rest. Interactivity is a critical element for communication to rise above the noise. If a person is interacting with a communication it means they have acknowledged that message above others, by personalising the communication it keeps the message in the mind of the consumer for a longer time frame. It resonates deeper because something that you know or are familiar with is shared in that experience.... read more


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/michael-jackson-this-is-it-video/' rel='bookmark' title='Permanent Link: Michael Jackson &#8211; This Is It [video]'>Michael Jackson &#8211; This Is It [video]</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/viral-tuesday-2212-ratm-panic-attack-9-year-olds-jack-bauer-v-santa/' rel='bookmark' title='Permanent Link: VT: RATM, Panic Attack, 9 Year Olds, Jack Bauer V Santa'>VT: RATM, Panic Attack, 9 Year Olds, Jack Bauer V Santa</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/the-future-of-social-network-marketing/' rel='bookmark' title='Permanent Link: The Future of Social Network Marketing?'>The Future of Social Network Marketing?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/2010-the-year-video-marketing-kicked-it-up-a-notch/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Beyond Thinking : Bord Gais</title>
		<link>http://www.mrlukeabbott.com/marketing/beyond-thinking-bord-gais/</link>
		<comments>http://www.mrlukeabbott.com/marketing/beyond-thinking-bord-gais/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 23:09:01 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1508</guid>
		<description><![CDATA[Bord Gais (An Irish Gas &#038; Electricity provider)  are no strangers when it comes to trying out new ideas in their marketing communications. To announce their foray into the electricity market in 2009 they spoke to bloggers ahead of the mainstream media to get their take on it all. That was incredibly well received. Earlier today they announced the launch of their new iPhone App, Think Beyond. The free app, available from today, allows consumers to check account balances, billing dates and transaction history for their electricity and gas. A future version will allow customers to monitor usage of power in the home.

So how do you go about launching an app like this? Think of your target audience - people with smartphones. They don’t necessarily have to be Bord Gais customers, but providing such a useful app may make non customers consider becoming customers. This is combination of early adopters, office/desk/pc bound who will gladly give up some time for a reward. So how can these people be reached in a way that generates buzz, 'beyond' what would be achievable in traditional media? Design a bunch of activities for them to take part in, offer some really cool prizes, use Twitter for its real time updates, it's ability to post photo’s, and use those taking part to help spread word of the app and competition virally amongst a much wider audience.


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/digital-music-marketing-ideas-1/' rel='bookmark' title='Permanent Link: Digital Music Event Marketing (1)'>Digital Music Event Marketing (1)</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/5-local-businesses-rocking-facebook-social-media/' rel='bookmark' title='Permanent Link: 5 Local Businesses Rocking Facebook (&#038; Social Media)'>5 Local Businesses Rocking Facebook (&#038; Social Media)</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/10-key-elements-of-a-social-media-strategy/' rel='bookmark' title='Permanent Link: 10 key Elements of a Social Media Strategy'>10 key Elements of a Social Media Strategy</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/beyond-thinking-bord-gais/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>7 Of The Best Youtube Marketing Examples</title>
		<link>http://www.mrlukeabbott.com/marketing/7-of-the-best-youtube-marketing-examples/</link>
		<comments>http://www.mrlukeabbott.com/marketing/7-of-the-best-youtube-marketing-examples/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 09:42:20 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1470</guid>
		<description><![CDATA[The Expendables Youtube Takeover and the Old Spice marketing of recent weeks gives me the perfect opportunity to finish a post I had started ages ago - about Youtube marketing. I was going to make it just about Youtube Takeovers, but thats a bit too limiting. In no particular order, and I might as well get The Expendables out of the way now....


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/youtube-the-real-facebook-killer/' rel='bookmark' title='Permanent Link: Youtube the Real Facebook Killer?'>Youtube the Real Facebook Killer?</a></li>
<li><a href='http://www.mrlukeabbott.com/viral/vt-puma-audi-bmw-youtube-google/' rel='bookmark' title='Permanent Link: VT: Puma, Audi V BMW, Artschool Clip, Youtube &#038; Google Corner'>VT: Puma, Audi V BMW, Artschool Clip, Youtube &#038; Google Corner</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/15-ikea-marketing-examples/' rel='bookmark' title='Permanent Link: 15 IKEA Marketing Examples'>15 IKEA Marketing Examples</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/7-of-the-best-youtube-marketing-examples/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>VT: Samsung, BMW, Nokia &amp; Lego</title>
		<link>http://www.mrlukeabbott.com/marketing/vt-samsung-bmw-nokia-lego/</link>
		<comments>http://www.mrlukeabbott.com/marketing/vt-samsung-bmw-nokia-lego/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 13:00:38 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1434</guid>
		<description><![CDATA[VT: June 15th 2010. A round up of some of my own fave virals doing teh round at the moment. This time about its the return of Samsungs outdoor 3D projection this time as an interactive Youtube Takeover, BMW go all outdoor 3D projection in Asia, while Nokia keep it simple but inventive &#038; relive the USA versus England highlights in Lego.


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/vt-paddy-power-banned-lego-force-unleashed-google-torpedo7/' rel='bookmark' title='Permanent Link: VT: Paddy Power Banned, Lego Force Unleashed, Hungry Beast, Torpedo7.com'>VT: Paddy Power Banned, Lego Force Unleashed, Hungry Beast, Torpedo7.com</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/star-wars-ipad-samsung-mtv-tesco-nike/' rel='bookmark' title='Permanent Link: VT: Star Wars IPad, Samsung 3D, MTV, Tesco, Nike, Fiat'>VT: Star Wars IPad, Samsung 3D, MTV, Tesco, Nike, Fiat</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/viral-tuesday-augmented-reality-muppets-lego-halfords-book-council-improv-everywhere/' rel='bookmark' title='Permanent Link: VT: Augmented Reality, Muppets, Lego, Halfords, Book Council &#038; Improv Everywhere'>VT: Augmented Reality, Muppets, Lego, Halfords, Book Council &#038; Improv Everywhere</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/vt-samsung-bmw-nokia-lego/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VT: Star Wars IPad, Samsung 3D, MTV, Tesco, Nike, Fiat</title>
		<link>http://www.mrlukeabbott.com/marketing/star-wars-ipad-samsung-mtv-tesco-nike/</link>
		<comments>http://www.mrlukeabbott.com/marketing/star-wars-ipad-samsung-mtv-tesco-nike/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 08:53:20 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1380</guid>
		<description><![CDATA[Viral Tuesday: June 1st, 2010 - My roundup of the best virals of the last few weeks. This batch of good and bad feature Star Wars I-Pad briefing,  Samsungs outdoor 3D projection from Amsterdam, Les Grossman and Robert Pattinson's MTV Movie awards viral, plus Nike, Tesco and Fiat.


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/vt-samsung-bmw-nokia-lego/' rel='bookmark' title='Permanent Link: VT: Samsung, BMW, Nokia &#038; Lego'>VT: Samsung, BMW, Nokia &#038; Lego</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/vt-optical-addidas-t-mobile-coke/' rel='bookmark' title='Permanent Link: VT: Optical Illusion, Addidas Star Wars, T-Mobile, True Blood, Coca Cola'>VT: Optical Illusion, Addidas Star Wars, T-Mobile, True Blood, Coca Cola</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/vt-nike-social-media-pepsi-apple-google-digg/' rel='bookmark' title='Permanent Link: VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg'>VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/star-wars-ipad-samsung-mtv-tesco-nike/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>McMarketing: The Strange Marketing of the Big Mac</title>
		<link>http://www.mrlukeabbott.com/marketing/mcmarketing-the-strange-marketing-of-the-big-mac/</link>
		<comments>http://www.mrlukeabbott.com/marketing/mcmarketing-the-strange-marketing-of-the-big-mac/#comments</comments>
		<pubDate>Wed, 19 May 2010 10:29:12 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambient Advertising]]></category>
		<category><![CDATA[Guerrilla]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[Ambient]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1349</guid>
		<description><![CDATA[One company that keeps on cropping up when I’m looking up examples of guerrilla and ambient marketing is McDonalds. The fast food giant knows a thing or two about how to break through the advertising clutter out there to connect with their target audience in new and interesting ways. Whatever your own personal view of the chain is, it’s hard to knock some of these examples of clearly clever marketing. These examples, from around the world, really puts my local McDonald’s to shame, with their discount coupon on the front of the local paper. Or was that Burger King? Hard to differentiate when both of them use the same tactics. For a chain that thrives on having a menu that is almost identical the world over, they do like to mix things up in their marketing. Here’s 15 examples of cool McDonalds Marketing.


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/marketing-ideas-3-step-formula/' rel='bookmark' title='Permanent Link: Marketing Ideas: A 3 Step Formula'>Marketing Ideas: A 3 Step Formula</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/lab-top-9-of-09/' rel='bookmark' title='Permanent Link: LAB: Top 9 of &#8217;09'>LAB: Top 9 of &#8217;09</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/15-ikea-marketing-examples/' rel='bookmark' title='Permanent Link: 15 IKEA Marketing Examples'>15 IKEA Marketing Examples</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/mcmarketing-the-strange-marketing-of-the-big-mac/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>VT: Youtube Changing Lives, Toyota Swagger Wagon &amp; Liquid Mountaineering</title>
		<link>http://www.mrlukeabbott.com/marketing/vt-youtube-changing-lives-toyota-swagger-wagon-liquid-mountaineering/</link>
		<comments>http://www.mrlukeabbott.com/marketing/vt-youtube-changing-lives-toyota-swagger-wagon-liquid-mountaineering/#comments</comments>
		<pubDate>Tue, 18 May 2010 14:42:55 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1342</guid>
		<description><![CDATA[Viral Tuesday: May 18, 2010 - It’s been two months since I looked at virals in any sort of depth. This has mainly been down to time constraints but it's a miserable Tuesday afternoon here in Waterford, hopefully its much nicer where you are. So here's something to take my mind off this horrible Tuesday afternoon. First up is how Youtube has been changing lives for 5 years. Way back in December I featured a short film called Panic Attack from an unknown South American director. It was a sci fci short made for $300 and put onto Youtube. It might of cost little to make but it looked anything but cheap, check it out below...


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/viral-tuesday-1512-toyota-google-googles-binge-drinking-coke-zer/' rel='bookmark' title='Permanent Link: VT: Toyota, Google Googles, Binge Drinking &#038; Coke Zero'>VT: Toyota, Google Googles, Binge Drinking &#038; Coke Zero</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/7-of-the-best-youtube-marketing-examples/' rel='bookmark' title='Permanent Link: 7 Of The Best Youtube Marketing Examples'>7 Of The Best Youtube Marketing Examples</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/youtube-the-real-facebook-killer/' rel='bookmark' title='Permanent Link: Youtube the Real Facebook Killer?'>Youtube the Real Facebook Killer?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/vt-youtube-changing-lives-toyota-swagger-wagon-liquid-mountaineering/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>4 Examples of When Not to be on Facebook</title>
		<link>http://www.mrlukeabbott.com/marketing/4-examples-of-when-not-to-be-on-facebook/</link>
		<comments>http://www.mrlukeabbott.com/marketing/4-examples-of-when-not-to-be-on-facebook/#comments</comments>
		<pubDate>Wed, 05 May 2010 12:30:35 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1333</guid>
		<description><![CDATA[There’s an argument for and against any business being on Facebook, many firms just jump in without giving a reasonable amount of thought or consideration as to why they are doing it. But not every business should be on facebook. However here’s four instances when companies should definitely not be on a social network, including when viral marketing works against the product, shoddy products, problems that can not be solved and when firms have poor customer service.


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/5-local-businesses-rocking-facebook-social-media/' rel='bookmark' title='Permanent Link: 5 Local Businesses Rocking Facebook (&#038; Social Media)'>5 Local Businesses Rocking Facebook (&#038; Social Media)</a></li>
<li><a href='http://www.mrlukeabbott.com/social-media/neworld-facebook-spam-blogging-tips-google-realtime-facebook-places-resources/' rel='bookmark' title='Permanent Link: Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources'>Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/neworld-facebook-credits-google-instant-priority-inbox-calls-16-blogging-tips-ping-why-social-media-fails/' rel='bookmark' title='Permanent Link: Neworld: Facebook Credits, Google Instant, Priority Inbox &#038; Calls, 16 Blogging Tips, Ping &#038; Why Social Media Fails'>Neworld: Facebook Credits, Google Instant, Priority Inbox &#038; Calls, 16 Blogging Tips, Ping &#038; Why Social Media Fails</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/4-examples-of-when-not-to-be-on-facebook/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>1969: The Web in 1999 [video]</title>
		<link>http://www.mrlukeabbott.com/viral/1969-the-web-iwill-like-1999/</link>
		<comments>http://www.mrlukeabbott.com/viral/1969-the-web-iwill-like-1999/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 13:06:11 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1281</guid>
		<description><![CDATA[I found this, from 1969, on my daily trawl through the net. How people imagined the internet would be in 1999. A full 30 years after the video was made. Whats really interesting is just how much they got right at the time, e-mail, ecommerce, shopping, even flat screens. Related posts:Spin 103.8 Flashmob Ireland [video] [...]


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/spin-1038-flashmob-ireland-video/' rel='bookmark' title='Permanent Link: Spin 103.8 Flashmob Ireland [video]'>Spin 103.8 Flashmob Ireland [video]</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/2010-the-year-video-marketing-kicked-it-up-a-notch/' rel='bookmark' title='Permanent Link: 2010: The Year Video Marketing Kicked it up a Notch'>2010: The Year Video Marketing Kicked it up a Notch</a></li>
<li><a href='http://www.mrlukeabbott.com/viral/frozen-grand-central-video/' rel='bookmark' title='Permanent Link: Frozen Grand Central [video]'>Frozen Grand Central [video]</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/viral/1969-the-web-iwill-like-1999/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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