Twitter is literally everywhere, everybody is using it, talking about using it or is staunchly against the hype. I have been trying to grasp Twitter of late, the concept of knowing what people are doing every hour of the day is a bit much. But in the business world I can see its uses; for building and maintaining relationships with customers, as a means to provide customer services and for PR purposes. It is about promotion of what you or your company is doing, interacting with new and existing customers to deliver a better all round service. This makes it a useful tool to augment existing activities that are already in place. As founder Biz Stone said ‘it’s the messaging service we didn’t know we needed until after we had it’.
Stephen Colbert interviews Twitter founder Biz Stone on last Thursday’s show – “Twitter is the messaging service we didnt know we needed until we had it”.
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A quick post of a few interesting things I found this week;
An overview of Skittles Twitter fiasco. Such an idea was always open to abuse, almost like kids (or MBS students!) left in a classroom, there always needs to be a little guidance.
On the subject of Twitter in marketing, here’s a webinar on the very [...]
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