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	<title>LAB: Luke Abbotts Blog &#187; Sport</title>
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	<link>http://www.mrlukeabbott.com</link>
	<description>A marketing blog from Ireland</description>
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		<title>Ambush Marketing: Friend or Foe?</title>
		<link>http://www.mrlukeabbott.com/marketing/ambush-marketing-friend-or-foe/</link>
		<comments>http://www.mrlukeabbott.com/marketing/ambush-marketing-friend-or-foe/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:10:52 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Ambush Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>

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		<description><![CDATA[Ambush marketing is a term that describes a marketing campaign occurring around an event, lets say for example, the 2010 world cup in South Africa. Ambush marketing aims to gain association with the World Cup by piggybacking off the good will associated with the event and its good reputation and without the organisers receiving any money. Such activities aren't limited to soccer but can be found in a wide variety of mostly sporting events including in Rugby, Cricket, the Olympics and even GAA (Gaelic Football and Hurling for my international readers).


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/how-to-ambush-the-fifa-football-world-cup-2010-south-africa/' rel='bookmark' title='Permanent Link: How to Ambush The Fifa Football World Cup 2010 South Africa'>How to Ambush The Fifa Football World Cup 2010 South Africa</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/vt-nike-social-media-pepsi-apple-google-digg/' rel='bookmark' title='Permanent Link: VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg'>VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/yourmarketing-is-a-waste-of-money/' rel='bookmark' title='Permanent Link: Your Marketing is a Waste of Money'>Your Marketing is a Waste of Money</a></li>
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		<title>28/7 &#8211; 30 Years Of Sports Advertising</title>
		<link>http://www.mrlukeabbott.com/asides/287-30-years-of-sports-advertising/</link>
		<comments>http://www.mrlukeabbott.com/asides/287-30-years-of-sports-advertising/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 19:12:35 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Asides]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[28/7 &#8211; 30 Years Of Sports Advertising: from the Guardian website click here Related posts:DrinkAware.ie Rag Week Ambient Advertising Ambush Marketing: Friend or Foe? Youtube the Real Facebook Killer?


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/waterford/drinkaware-ie-rag-week-ambient-advertisin/' rel='bookmark' title='Permanent Link: DrinkAware.ie Rag Week Ambient Advertising'>DrinkAware.ie Rag Week Ambient Advertising</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/ambush-marketing-friend-or-foe/' rel='bookmark' title='Permanent Link: Ambush Marketing: Friend or Foe?'>Ambush Marketing: Friend or Foe?</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/youtube-the-real-facebook-killer/' rel='bookmark' title='Permanent Link: Youtube the Real Facebook Killer?'>Youtube the Real Facebook Killer?</a></li>
</ol>]]></description>
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		<item>
		<title>Most Valubale Football Game In The World?</title>
		<link>http://www.mrlukeabbott.com/marketing/most-valubale-football-game-in-the-world/</link>
		<comments>http://www.mrlukeabbott.com/marketing/most-valubale-football-game-in-the-world/#comments</comments>
		<pubDate>Mon, 25 May 2009 13:53:57 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=423</guid>
		<description><![CDATA[Most Valubale Football Game In The World? 


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/heineken%e2%80%99s-football-stunt/' rel='bookmark' title='Permanent Link: Heineken’s Football Stunt'>Heineken’s Football Stunt</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/viral-tuesday-science-world-korb-national-geograpic-poor-cant-pay/' rel='bookmark' title='Permanent Link: VT: Science World, Korb, National Geograpic, Poor Cant Pay'>VT: Science World, Korb, National Geograpic, Poor Cant Pay</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/review-from-blogsearchengine-com/' rel='bookmark' title='Permanent Link: Review from BlogSearchEngine.com'>Review from BlogSearchEngine.com</a></li>
</ol>]]></description>
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