Ryanair Marketing Strategy

Over the last few months Ryanair have been running various poll’s on what new charge the airline could introduce to raise funds. I’m surprised at how much coverage these poll’s have received in the press, because when it comes to Ryanair there certainly is no such thing as bad publicity.

The costs of flying with Ryanair have increased dramatically over the last year or so to the point where recently friends with one checked bag paid 33% of their ticket on the flight, 33% on taxes and airport charges and another 33% on Ryanair charges.

Ryanair have always been ones to court controversy and this latest round of poll’s has provided them with ample coverage in the media. Some of the stories include;

Ryanair In Flight Mobile Service

21/02: Ryanair have launched their inflight mobile service. On the plane from Brussles the other night passengers could make calls and send texts. This new service was displayed on the exterior of every overhead compartment. There were several light up signs that indicated when mobiles must be switched off and they can be used. It [...]