Bizcamp Slides & Links

I presented at the Bizcamp South East last Saturday. A very eventful day with plenty going on. Its kind of hard to describe what its like, maybe a mini festival of talks, given by people who know what they are talking about. No sales pitches, just people talking about their experiences or sharing their business knowledge and it was all free.

My presentation was on using Facebook for Marketing, kind of like my Market To Me presentation from April with a few changes. It’s all well and good me using buzz words in the presentation, but seeing these buzz words in action will be way more beneficial. I was limited with time in the presentation so I directed everyone to my blog for some practical examples and a brief ‘how to’ guide. So here it all is;

Market To Me (Powerpoint)

Here’s my slides from the Marketing Institute event I presented at last night. It’s called market To Me and covers why people want to be marketed to on Facebook. It’s based on research I carried out last year into people’s attitudes and opinions of social network marketing. The research was conducted amongst 12 people in Ireland and the UK who took part in in-depth interviews of 60 – 70 min duration.

Quick Guide To Twitter

Twitter is literally everywhere, everybody is using it, talking about using it or is staunchly against the hype. I have been trying to grasp Twitter of late, the concept of knowing what people are doing every hour of the day is a bit much. But in the business world I can see its uses; for building and maintaining relationships with customers, as a means to provide customer services and for PR purposes. It is about promotion of what you or your company is doing, interacting with new and existing customers to deliver a better all round service. This makes it a useful tool to augment existing activities that are already in place. As founder Biz Stone said ‘it’s the messaging service we didn’t know we needed until after we had it’.

Marketing Digest 30/03

Its been a quiet round these parts for ten whole days. No dear blogosphere I have not forgotten you, but sometimes life just happens off-line…. the kids dont think ad’s on social networks work, KFC now branding potholes, whats an addictionary? What happens when you take Brian Cowen, Photoshop and a website for designers? As Artie would say ‘Big Laughs’

Death By Powerpoint

Yes, we have all been there, that horrible moment when a presenter clicks on their first slide only to reveal a block of text in size 12. And at that moment in time, the presenter lost the audienceand the audience loses the will to live. I’ve picked up a few things from the never ending [...]

Corporate Identity: The Bottled Water Test

Our group had to prepare and present a 90 minute class on Corporate Identity last December. Corporate Identity is made up of all the unique characteristics the firm has and how they are interpreted by the consumer. It’s almost a synergistic affect as identity exists in the mind of the consumer, but it is also [...]

Presentation: Relationship Marketing

Here are the slides for a 90 minute group presentation on Relationship Marketing I was part of back in November. My first time presenting for that duration making it quite daunting but also a challenge. As part of the Masters course groups are assigned topics to research and present to the class in the form [...]

Marketing During a Recession

Over the Christmas period I’ve bumped into several people who have helpfully pointed out that 2009 is going to be tough for Marketers. Unfortunatly this is going to be the case for practically everybody, with cuts facing every department or company. Its often been said that Marketing is the first to get cut and if you’re a [...]

Marketing Presentation: Ford & GM

Another presentation from April 2008. This time for Global Strategic Marketing as part of my Marketing Degree at WIT. The project looked at the challenges facing car manufacturers Ford and GM (General Motors). Back then I questioned how the bloated, antiquated car manufacturers could continue to survive operating as they did. Again the black slides [...]

Marketing Presentation: BSkyB & Setanta

This is a Powerpoint presentation for my Degree course from last May. The subject was Sports Marketing. The brief was to prepare a 30 minute presentation on a case study, only receiving the case a week in advance. It makes your job so much easier when its a presentation that can interest the audience, so lucky [...]