Music
VT: Ok Go, Skoda, State of the Internet, Mercedes, IamAmIWhoAmI, Improv Everywhere
VT: Tuesday March 2nd, 2010 – The weeks best new virals:
1. Ok Go ‘This Too Shall Pass’
The new Ok Go video is on Youtube and its possible to embed! Last week I wrote about how EMI had signed a deal with the video sharing site that disabled the embed function. It would seem after the [...]
EMI’s Anti Viral Marketing Strategy
There’s a few basic rules in viral marketing that must be adhered to in order for the viral effect to work. They are; make it worthwhile (in other words why would people share it?) and make it as easy to share as possible. On the downside creating a viral hit is more than just two steps, it’s far from easy, on the upside once you have one it can become a very important tool in the marketing arsenal, something which can live on beyond it’s intended lifespan thanks to the likes of Youtube. This kind of marketing depends on people to ‘share it’ therefore there is no additional costs to the ‘owner’ outside of production costs making it highly effective, and incredibly difficult to pull off. So what do you do when you have a viral hit that after 4 years has clocked up over 50 million views and still gets 10,000 views per day?
Listening Without Prejudice: IamWhoIam
In last weeks Viral Tuesday I featured the latest video from IamWhoIam. The virals originated from Sony and were initially distributed to music blogs and are believed to be part of a marketing campaign to promote an upcoming album. But the most interesting part is that the virals are not attributed to any artist. This has lead to wild speculation online that it could be anyone from Christina Aquiera to The Knife, Lady Gaga, Goldfrapp or even Trent Reznor and Nine Inch Nails. Thats a wide palate of diverse musical backgrounds.
VT: RATM, Panic Attack, 9 Year Olds, Jack Bauer V Santa
December 22nd 2009
This is the final list of the best new virals I’ll be posting this year. It’s been a week when social media took on the big guns and won not only with Rage Against The Machine’s chart conquering effort but also a $300 dollar short had Hollywood calling on an unknown Uruguayan film makers door.
17/08: 10 Milestones in Music Marketing
10 Milestones in Music Marketing: Found this interesting list of milestones in Music Marketing which includes OK Go’s use of Youtube for their low budget video and Radioheads In Rainbows release. Oddly Myspace and Napster were left out from the original list
How To Spotify The Revenue
There’s an interesting piece on new service Spotify over at On The Record. The service has been referenced in a few articles of late so it was good to get a decent handle on what the service provides. The free version is not yet available here, but when it is the service will allow free access to a library of over 8 million songs, with an ad break every 30 or so minutes, or a €10 per month premium account without teh ads. It’s backed by the music industry as a means of fighting back against illegal downloaders.
La Blogotheque
La Blogotheque, a french collective of film makers record well known acts performing in unusual places. Arcade Fire in an elevator, Sufjan Stevens on a rooftop and this brialliant video of Beirut. The videos are recorded on the go, no editing, no cuts, all instruments played live. What sets this video apart is the simple [...]
GA GO Viral…is the album dead yet?
I was kind of intrigued by this Bacardi & Groove Armada link up that was announced a year ago. Mainly to see if anything interesting was going to come out of it besides the obvious gig/music/soundtrack crossover. And last week something interesting did come out.
The bliveshare site rewards punters for downloading and sharing music. [...]
Recent Comments