Digital Music Marketing Ideas (1)

Digital Music Marketing Ideas… I don’t really post my own work to this blog, but before Christmas I did a bit of work with Betapond who are based here in Waterford, on a music related project. The brief was simple; marketing ideas, using digital and online channels that would engage the audience in new and exciting ways. A tall brief, but exciting. Click through, you know you want to….

10 Low Budget Guerrilla Marketing Examples

Maybe you can tell that I often blog about Guerrilla Marketing, that’s because I really like it. It’s creative and inventive and helps to raise awareness of those who experience the communication better than if traditional methods were used. However much of what I have posted before isn’t really Guerrilla Marketing. The true essence of GM is about the underdog using low budget methods to deliver a creative and impactful campaign. That’s why GM techniques often have high impact in their immediate surroundings, but then depends on word of mouth to spread. Luckily with things like social media, digital cameras and phone such campaigns can be grabbed and shared with the world. Here’s 10 low budget Guerrilla Marketing examples… click though….do please do…

VT: Paddy Power Banned, Lego Force Unleashed, Hungry Beast, Torpedo7.com

VT: March 9th, 2010

A round up of the weeks best virals including the new banned ad from Paddy Power gets an online airing, the excellent stop motion of Lego – The Force Unleashed, a short clip from an Oz based news show about the massive growth of Google into all areas of life including genetics and finally some jackass style stunts on a New Zealand golf course… to promote snowboarding obviously!

VT: Ok Go, Skoda, State of the Internet, Mercedes, IamAmIWhoAmI, Improv Everywhere

VT: Tuesday March 2nd, 2010 – The weeks best new virals:
1. Ok Go ‘This Too Shall Pass’
The new Ok Go video is on Youtube and its possible to embed! Last week I wrote about how EMI had signed a deal with the video sharing site that disabled the embed function. It would seem after the [...]

20 Interactive Billboards

Billboards sometimes blend into their surroundings. I bet you can probably pinpoint exactly where all the billboards are on your way to work, but I bet you would find it hard to name what brands are on these billboards. And these are images and ads that you could see up to 10 times a week or even more! So how to overcome this general disinterest? try making them interactive. Click on through to see them…

EMI’s Anti Viral Marketing Strategy

There’s a few basic rules in viral marketing that must be adhered to in order for the viral effect to work. They are; make it worthwhile (in other words why would people share it?) and make it as easy to share as possible. On the downside creating a viral hit is more than just two steps, it’s far from easy, on the upside once you have one it can become a very important tool in the marketing arsenal, something which can live on beyond it’s intended lifespan thanks to the likes of Youtube. This kind of marketing depends on people to ‘share it’ therefore there is no additional costs to the ‘owner’ outside of production costs making it highly effective, and incredibly difficult to pull off. So what do you do when you have a viral hit that after 4 years has clocked up over 50 million views and still gets 10,000 views per day?

Guerrilla, Ambient & Viral Movie Marketing Part 3: The Films of 2007

Part 3 in the series looking at new and unusual marketing techniques in the world of film. This post features a trio of films from 2007 using some form of Guerrilla, Ambient or Viral techniques. Up until now the films featured have mainly been aimed at adult males. 2007 was the year when kids films and cartoons got in on the action. Kicking off with Aqua Teen Hunger Force – or ‘how not to run a guerrilla marketing, with Jerry Seinfeld dressed as a bee and The Simpsons go Guerrilla.

15 IKEA Marketing Examples

Furniture marketing, by and large hasn’t really developed in any major way for as long as I can remember. However, there is one exception and that is Ikea.

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. For more click through

Guerrilla, Ambient & Viral Movie Marketing Pt 2: 2001 – 2006

In Part 1 I looked at the marketing campaign behind The Blair Witch Project that helped in making the film one of the most profitable ever made. Part 2 covers films released between 2001 and 2006, it’s by no means definitive so if you have any suggestions on entries I have missed please feel free to leave them below. The ratings are based solely on my opinion of the viral, guerrilla, ambient techniques used by films and are totally subjective. This post looks at Artificial Intelligence, 28 Days Later, Godsend, Superman Returns and Snakes on a Plane

Marketing Ideas: A 3 Step Formula

It’s a theory I have and maybe its a tad over simplistic. It’s not something that I would knowingly subscribe to but it demonstrates the power of influences and influencers, even subconsciously, upon our output. And looking back at most marketing campaigns it’s not a theory that can be easily discounted…. And to read the r