Ireland
DrinkAware.ie Rag Week Ambient Advertising
Rag Week, or Raise And Give Week, is almost upon us here in WIT. It’s a college tradition dating back to the 1820’s in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol can have. This year they target five college campus’ UCD, UL, NUID, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. Click through to see the images…
Top 100 Websites in Ireland
I found this yesterday on Alexa.com and I thought I’d share it. It’s a list of the top 100 websites in Ireland. I’m not sure what Alexa’s metrics are for collating the data because it throws up a few oddities and contradicts some other data sources I have seen. Anyways, just a quick glance over different industries shows….
Irelands Biggest Flashmob (video)
On November 14th last, on Patrick Street in Cork over 800 people took part in Irelands largest flashmob to date. This formed part of a demonstration against arts funding cuts that may form part of the next budget. Brilliant idea. More info on it here and thanks to Piaras Kelly’s blog where I first saw it.
Guerrilla Marketing: GLT Dublin
I have said in the past that it’s a rare to see any Guerrilla Marketing campaigns of note in Ireland, while mainland Europe seems to be awash with them. Thanks to this Guerrilla Promo’s blog I found this pretty cool guerrilla campaign for the Gum Litter Task Force in Dublin. The GLT seem like a fairly substantial group comprising of various Govt departments, ECO UNESCO, Foroige and local authority representatives. Their mission is to highlight that dropping gum is litter and can result in a €150 fine. According to their site they are getting results with a 36% decrease in Gum litter reported in 2008.
Guerrilla PS3 Stunt Dublin [video]
The below video is for a PS3 stunt that took place in Dublin earlier this month. This is kind of reminiscent of several other campaigns, most notably the Aqua Teen Hunger Force campaign in Boston two years ago (which triggered a bomb scare and ended in two arrests). However, this PS3 stunt involved the placing of less threatening looking objects, this time eggs around Dublin in the hope to create enough curiosity in passers by to investigate further. Those who did were suitably rewarded.
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