Best Guerrilla & Ambient Marketing 2010

Picking up where my last collection of Guerrilla Marketing ended in late November / early December last year, here’s 52 examples of some of the best Guerrilla Marketing that have appeared since then. In the last six months beer brands and car manufacturers have been increasing their use of such tactics to rise above the marketing noise. Tactics have been small scale such as unusual business cards, large scale such as the Heineken Champions League stunt involving over 1,000 people, while social marketing (the selling of a change in attitude as opposed to products or services) continue to use guerrilla marketing as a way of making an impression on the viewer.

McMarketing: The Strange Marketing of the Big Mac

One company that keeps on cropping up when I’m looking up examples of guerrilla and ambient marketing is McDonalds. The fast food giant knows a thing or two about how to break through the advertising clutter out there to connect with their target audience in new and interesting ways. Whatever your own personal view of the chain is, it’s hard to knock some of these examples of clearly clever marketing. These examples, from around the world, really puts my local McDonald’s to shame, with their discount coupon on the front of the local paper. Or was that Burger King? Hard to differentiate when both of them use the same tactics. For a chain that thrives on having a menu that is almost identical the world over, they do like to mix things up in their marketing. Here’s 15 examples of cool McDonalds Marketing.

6 Guerrilla Marketing Mistakes

Some of the most popular posts on this blog relate to Guerrilla Marketing (GM). That really shouldn’t be too surprising, after all, GM can be one of the most creative and inventive methods of communicating a message to consumers, a message that can rise above the noise and clutter of all other competing messages. However, that’s not to say GM isn’t without its disasters. It is surprising more brands, especially in Ireland don’t make use of GM. However, a poorly designed traditional marketing communications message will just merely be consigned to the scrap heap of terrible ad’s that have existed throughout time, with GM a poorly designed campaign can backfire, and backfire badly. From pick pocketing, to cemetery invasions to sacrificing goats here’s six mistakes in no particular order.

More Ikea Marketing

Ikea are all about experiencing their products in unusual ways, they clearly like people to encounter their products in different settings than what you’d normally expect. Here’s two more examples of Ikea marketing one thats currently on display in Paris and one from London in 2008

Heineken’s Football Stunt

Sometimes marketing can make you go wow! And this certainly did. Its centred around the Real Madrid versus AC Milan match last year. In Italy Heineken recruited 200 people, that is girlfriends, bosses and lecturers, to go and make their partners, workers and students attend a poetry and classical musical recital instead of watching that match. Over 1100 people attended the recital all under duress. Little did they know that it was all part of an elaborate stunt by Heineken to demonstrate that the most sacred moment guys have is watching football together. Once they were in the auditorium, news broadcasts and the big match build up kept cutting across to show footage of the guys wanting to be watching the match. The moment when the penny drops and they realise they will be watching the match is pretty cool the place erupts into excited applause. It’s moving stuff and not very often that can be said about marketing.I have a sneaky suspicion that this will make my Top 10 list of 2010.

Digital Music Event Marketing (2)

This is the second of three posts on Digital Music Marketing Ideas. These stemmed from a project with Betapond here in Waterford. All the ideas came from two four hour sessions at the end of December and I thought some of them were worth sharing. The brief was to come up with a bunch of marketing ideas for a music event that all featured an online element. Ideas 4 – 7 are a click away….

Guerrilla, Ambient and Viral Movie Marketing (4): Cloverfield ‘V’ The Dark Knight

In previous parts I’ve looked at the use of new and unconventional marketing methods such as Guerrilla, Ambient and Viral techniques since 1999’s The Blair Witch Project. Part 4 focuses on two of the biggest films of 2008 Cloverfield and The Dark Knight.

10 Low Budget Guerrilla Marketing Examples

Maybe you can tell that I often blog about Guerrilla Marketing, that’s because I really like it. It’s creative and inventive and helps to raise awareness of those who experience the communication better than if traditional methods were used. However much of what I have posted before isn’t really Guerrilla Marketing. The true essence of GM is about the underdog using low budget methods to deliver a creative and impactful campaign. That’s why GM techniques often have high impact in their immediate surroundings, but then depends on word of mouth to spread. Luckily with things like social media, digital cameras and phone such campaigns can be grabbed and shared with the world. Here’s 10 low budget Guerrilla Marketing examples… click though….do please do…

Guerrilla, Ambient & Viral Movie Marketing Part 3: The Films of 2007

Part 3 in the series looking at new and unusual marketing techniques in the world of film. This post features a trio of films from 2007 using some form of Guerrilla, Ambient or Viral techniques. Up until now the films featured have mainly been aimed at adult males. 2007 was the year when kids films and cartoons got in on the action. Kicking off with Aqua Teen Hunger Force – or ‘how not to run a guerrilla marketing, with Jerry Seinfeld dressed as a bee and The Simpsons go Guerrilla.

15 IKEA Marketing Examples

Furniture marketing, by and large hasn’t really developed in any major way for as long as I can remember. However, there is one exception and that is Ikea.

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. For more click through