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15 IKEA Marketing Examples

By Luke ⋅ February 11, 2010 ⋅ 2 comments

Furniture marketing, by and large hasn’t really developed in any major way for as long as I can remember. However, there is one exception and that is Ikea.

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. For more click through

LAB: Top 9 of ‘09

By Luke ⋅ December 31, 2009 ⋅ Post a comment

LAB lists its top 9 of ‘09. That is the top 3 digital marketing campaigns, top 3 virals and the top 3 guerrilla and ambient ad’s of the year. Featuring Ikea, Rage Against The Machine, Cadburys Creme Egg Twisted, ESPN Futbol, Dexter, Coffee, Improv Everywhere, The Muppets and Samsung sheep.

Friendster: The Greatest Disappointment in Internet History

By Luke ⋅ December 10, 2009 ⋅ Post a comment

The social network Friendster is relatively unknown here in Europe. But it was the website that kicked off a craze that was better capitalised on by competitors such as Facebook, who just last week announced they had surpassed 350 million users. The social network that initially took advantage of the work of Friendster was Myspace. Oddly while the News Corporation owned social network has had its own troubles of late, Friendster has flourished in Asia, culminating in a sale today for an estimated $110 million. This might be a paltry sum compared to the $580 million paid for Myspace in 2005, or the $850 paid for Bebo by AOL in 2008.

Random Things From The Week

By Luke ⋅ March 12, 2009 ⋅ Post a comment

A quick post of a few interesting things I found this week;
An overview of Skittles Twitter fiasco. Such an idea was always open to abuse, almost like kids (or MBS students!) left in a classroom, there always needs to be a little guidance.
On the subject of Twitter in marketing, here’s a webinar on the very [...]

Facebook Privacy Settings

By Luke ⋅ February 3, 2009 ⋅ Post a comment

A useful list of 10 privacy settings for facebook. I’m someone who gets a lot of slack for not adding people left right and centre to my facebook profile. I have criteria and I don’t really wish to share information about what I am doing with people I met once on a night out or [...]