Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources

It’s the end of another week and time for a recap of my blog posts over at the Neworld blog. 1. Facebook Spam On The Rise? I take a look at the rise in Facebook spam, what it means for users businesses and for Facebook, with a few handy tips on how to identify it. [...]

Neworld: Facebook Places, Pages, Streetview & When to Post

Greetings readers!

This week over at the Neworld Associates Blog – www.blog.neworld.com – I have been posting all about social media. Click through to read more on how often you should post to Facebook pages or blogs, how to improve branding, navigation and fan recruitment for your Facebook pages with these 9 basic tips, how Google Streetview has been used in marketing from travel to music to, erm, Zombies and finally behind the hype of Facebook Places.

Kenny Powers & K-Swiss Tubes a Bizarre Match

You have to hand it to the marketing guys at K Swiss for pulling off the move of the summer. They had a new sports shoe to sell, not a fashion accessory, but an actual shoe built for to maximise athletic performance and endurance and who do they get to endorse it? Kenny Powers of course!

For those of you unaware Kenny Powers is the fictional star of the HBO series Eastbound and Down. One of the funniest shows ever made. He is a deluded fading baseball star who also has a penchant for steroids, cocaine, beer and hookers. Not exactly your average sports endorsement so. For those of you unfamiliar with Mr Powers, heres one of the best clips of series 1

Bizcamp Slides & Links

I presented at the Bizcamp South East last Saturday. A very eventful day with plenty going on. Its kind of hard to describe what its like, maybe a mini festival of talks, given by people who know what they are talking about. No sales pitches, just people talking about their experiences or sharing their business knowledge and it was all free.

My presentation was on using Facebook for Marketing, kind of like my Market To Me presentation from April with a few changes. It’s all well and good me using buzz words in the presentation, but seeing these buzz words in action will be way more beneficial. I was limited with time in the presentation so I directed everyone to my blog for some practical examples and a brief ‘how to’ guide. So here it all is;

The Future of Social Network Marketing?

The current state of social network marketing relies very heavily on two elements; a promotion and user generated content centred around the brand message. In other words, its competitions and users uploading content that somehow encapsulates what the brand is trying to say. That’s pretty much it. I would bet there are few campaigns that go beyond these elements. Why? Because they are tried and tested, and, more importantly, safe and easy. Now don’t get me wrong promotions can work, but just because everybody else is doing it, doesn’t mean it’s right for you.

5 Local Businesses Rocking Facebook (& Social Media)

At last weeks Martketing Institute presentation I used three local examples from here in Waterford, Ireland, to demonstrate how Facebook is being used for marketing by local businesses. The point in using local examples was to demonstrate that it’s not just the big brands and multi-national co’s who can incorporate Facebook into their marketing strategy, but its happening right here on our doorstep. Here’s those three examples again plus two new ones. Each example demonstrates a local business who have nailed, in my opinion, at least one aspect of social network marketing. In no particular order

4 Examples of When Not to be on Facebook

There’s an argument for and against any business being on Facebook, many firms just jump in without giving a reasonable amount of thought or consideration as to why they are doing it. But not every business should be on facebook. However here’s four instances when companies should definitely not be on a social network, including when viral marketing works against the product, shoddy products, problems that can not be solved and when firms have poor customer service.

15 Facebook for Business Tips

So last weeks presentation for the Marketing Institute got me thinking about Facebook and its use for business. So this week I’m going to do a bit of focusing on Facebook and using it for marketing. So here’s 15 basic tips that you should know before embarking on a Facebook strategy. Covering everything from vanity URL, to analytics to profile personalisation.

Digital Music Event Marketing (2)

This is the second of three posts on Digital Music Marketing Ideas. These stemmed from a project with Betapond here in Waterford. All the ideas came from two four hour sessions at the end of December and I thought some of them were worth sharing. The brief was to come up with a bunch of marketing ideas for a music event that all featured an online element. Ideas 4 – 7 are a click away….

15 IKEA Marketing Examples

Furniture marketing, by and large hasn’t really developed in any major way for as long as I can remember. However, there is one exception and that is Ikea.

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. For more click through