LAB: Top 9 of ’09

LAB lists its top 9 of ’09. That is the top 3 digital marketing campaigns, top 3 virals and the top 3 guerrilla and ambient ad’s of the year. Featuring Ikea, Rage Against The Machine, Cadburys Creme Egg Twisted, ESPN Futbol, Dexter, Coffee, Improv Everywhere, The Muppets and Samsung sheep.

Cadburys Social Media Success Story (Part 4)

The first Cadbury filled egg arrived in 1923, but it another 48 years before what we know now as a Creme Egg was launched onto the market. Availble between New Years Day and Easter each year it is the biggest selling confectionary item during that period. The main production factory in the UK produces 1.5 million eggs per day. In 1985 the brand introuced the ‘How Do You Eat Yours’ strapline that first hit TV screens in 1990 and later featured Spitting Image puppets and a young Matt Lucas of Little Britain.

Cadbury’s Social Media Success Story (Part 3)

Wispa launched in 1983 with adverts featuring British actors such as Julie Walters and Victoria Wood. In 2003 the Wispa was phased out and in its place was a new bar in the Dairy Milk family called Dairy Milk Bubbly was introduced. At a later stage it was revealed that poor sales of the Wispa bar had lead to its demise.

In 2007 a Facebook campaign to ‘Bring Back Wispa’ was launched. Over 14,000 Facebook users joined the campaign, that included ninety three ‘Bring Back Wispa’ groups. At the English music festival Glastonbury that year, a group of Wispa lovers stormed the stage carrying a ‘Bring Back Wispa’ banner. The product was re-introduced temporarily in 2007, a move that proved so successful the brand was reintroduced on a permanent basis in 2008.

Cadburys Social Media Success Story (Part 2)

The first post outlined how Cadburys arrived at their decision to integrate social media into their marketing strategy. This next part will outline their progress since then and how social media has been a success for the Cadburys brand.

The Cadbury strategy thus far has had three different approachs;

- ‘Glass and A Half Full Productions’ have been quirky and used to promote the Dairy Milk line

- Nostalgia has been a key component of the Wispa strategy

- For the Creme Egg brand, aimed at a younger audience, Social Media has been fully embraced to produce an absorbing and inventive approch to marketing.

Cadburys Social Media Success Story (Part 1)

I have to admit to really liking Cadbury’s, and their marketing department. Those guys have grasped what marketing is all about, imagination, creativity and being different from the rest. Their marketing efforts since 2007 have been consistently outstanding, providing a benchmark for others to follow, be it the ‘Glass and a Half Full’ productions, their Wispa campaigns or this years Creme Egg efforts.

In an Absolut World

I had a presentation on Absolut Vodka this week, which was good as I had been meaning to do something for the old blog about Absolut and their creative approach to advertising. I’ll touch on that next week maybe. For now I want to focus on a particular ad I found on Youtube. One of [...]