Digital Music Event Marketing (1)

Digital Music Marketing Ideas… I don’t really post my own work to this blog, but before Christmas I did a bit of work with Betapond who are based here in Waterford, on a music related project. The brief was simple; marketing ideas, using digital and online channels that would engage the audience in new and exciting ways. A tall brief, but exciting. Click through, you know you want to….

Augmented Reality: What it Means for Marketing

I’ve really been digging the potential that Augmented Reality can offer to marketing, it really is only limited by the power of the imagination as to how, what and where it can be applied.

But lets start at the beginning. What is AR you say? Its digital content, interacting with the real world, viewed through a webcam or smartphone camera. I could jabber on for ages about what that means but it’s much easier to show you… For me to show you, I need you to click through and read the full post

Advertising Is Dead

Advertising, as you know it, is dead.

Advertising in media is losing its effectivness. Think of the last newspaper you read, try and recall more than two advertisments. Or the last time you sat through an ad break. One current trend that I’m liking is ‘event advertising’, creating a marketing message that breaks through the clutter and gets people talking and thinking about yoru brand.

Corporate Identity: The Bottled Water Test

Our group had to prepare and present a 90 minute class on Corporate Identity last December. Corporate Identity is made up of all the unique characteristics the firm has and how they are interpreted by the consumer. It’s almost a synergistic affect as identity exists in the mind of the consumer, but it is also [...]

Avoidance Strategies Force New TV Advert Plan

Avoidance strategies is a term I have come across recently that, well, I should of been aware of before now. Its the human reaction to excessive marketing messages, a subconscious filter to weed out the messages that we have no interest in, from online ‘banner blindness’ – to zapping the TV remote control during the [...]

What’s ‘The Big Idea’?

The big idea is a basic concept I try to work into as many projects as I can. It’s the idea, or element of your project, that has the ‘wow’ factor. In college we have regular presentations in front of fellow students, lecturers and business owners. It’s important to stand out and differentiate your work, [...]