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	<title>LAB: Luke Abbotts Blog &#187; Augmented Reality</title>
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	<description>A marketing blog from Ireland</description>
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		<title>Digital Music Event Marketing (3)</title>
		<link>http://www.mrlukeabbott.com/marketing/digital-music-event-marketing-3/</link>
		<comments>http://www.mrlukeabbott.com/marketing/digital-music-event-marketing-3/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 12:22:17 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1258</guid>
		<description><![CDATA[My final post in the music marketing ideas series. These ideas were cooked up working on a project with Betapond  here in Waterford at the end of last year. The brief was simple – come up with a bunch of marketing ideas for a music event that include some online element. The last two posts featured 7 ideas that were aimed at increasing online buzz prior to the event, this last post will look at 4 ideas to make the customers experience better during the event, and generating marketing content from the event that could be used at a later stage to position the event as unforgettable, and hopefully whet appetites for the next one.


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/digital-music-marketing-ideas-1/' rel='bookmark' title='Permanent Link: Digital Music Event Marketing (1)'>Digital Music Event Marketing (1)</a></li>
<li><a href='http://www.mrlukeabbott.com/guerrilla/digital-music-event-marketing-2/' rel='bookmark' title='Permanent Link: Digital Music Event Marketing (2)'>Digital Music Event Marketing (2)</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/when-music-virals-came-of-age/' rel='bookmark' title='Permanent Link: When Music Virals Came of Age'>When Music Virals Came of Age</a></li>
</ol>]]></description>
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		<title>Digital Music Event Marketing (2)</title>
		<link>http://www.mrlukeabbott.com/guerrilla/digital-music-event-marketing-2/</link>
		<comments>http://www.mrlukeabbott.com/guerrilla/digital-music-event-marketing-2/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 13:43:40 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Guerrilla]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1200</guid>
		<description><![CDATA[This is the second of three posts on Digital Music Marketing Ideas. These stemmed from a project with Betapond here in Waterford. All the ideas came from two four hour sessions at the end of December and I thought some of them were worth sharing. The brief was to come up with a bunch of marketing ideas for a music event that all featured an online element. Ideas 4 - 7 are a click away....


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/digital-music-event-marketing-3/' rel='bookmark' title='Permanent Link: Digital Music Event Marketing (3)'>Digital Music Event Marketing (3)</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/digital-music-marketing-ideas-1/' rel='bookmark' title='Permanent Link: Digital Music Event Marketing (1)'>Digital Music Event Marketing (1)</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/the-future-of-social-network-marketing/' rel='bookmark' title='Permanent Link: The Future of Social Network Marketing?'>The Future of Social Network Marketing?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Music Event Marketing (1)</title>
		<link>http://www.mrlukeabbott.com/marketing/digital-music-marketing-ideas-1/</link>
		<comments>http://www.mrlukeabbott.com/marketing/digital-music-marketing-ideas-1/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 15:00:19 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Big Idea]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=1144</guid>
		<description><![CDATA[Digital Music Marketing Ideas... I don’t really post my own work to this blog, but before Christmas I did a bit of work with Betapond  who are based here in Waterford, on a music related project. The brief was simple; marketing ideas, using digital and online channels that would engage the audience in new and exciting ways. A tall brief, but exciting. Click through, you know you want to....


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/digital-music-event-marketing-3/' rel='bookmark' title='Permanent Link: Digital Music Event Marketing (3)'>Digital Music Event Marketing (3)</a></li>
<li><a href='http://www.mrlukeabbott.com/guerrilla/digital-music-event-marketing-2/' rel='bookmark' title='Permanent Link: Digital Music Event Marketing (2)'>Digital Music Event Marketing (2)</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/the-future-of-social-network-marketing/' rel='bookmark' title='Permanent Link: The Future of Social Network Marketing?'>The Future of Social Network Marketing?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.mrlukeabbott.com/marketing/digital-music-marketing-ideas-1/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>VT: Optical Illusion, Addidas Star Wars, T-Mobile, True Blood, Coca Cola</title>
		<link>http://www.mrlukeabbott.com/marketing/vt-optical-addidas-t-mobile-coke/</link>
		<comments>http://www.mrlukeabbott.com/marketing/vt-optical-addidas-t-mobile-coke/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 09:44:21 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Optical Illusions]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=952</guid>
		<description><![CDATA[Welcome to the first Viral Tuesday of 2010. Heres a quick run down of the top five marketing virals doing the rounds online. They include; Optical Illusions, Addidas Star Wars, T-Mobile Josh's Band, True Blood and Coca Cola Happiness machine


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/star-wars-ipad-samsung-mtv-tesco-nike/' rel='bookmark' title='Permanent Link: VT: Star Wars IPad, Samsung 3D, MTV, Tesco, Nike, Fiat'>VT: Star Wars IPad, Samsung 3D, MTV, Tesco, Nike, Fiat</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/optical-illusions-in-marketing/' rel='bookmark' title='Permanent Link: Optical Illusions in Marketing'>Optical Illusions in Marketing</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/lewis-hamilton-uses-mobile-to-control-his-car/' rel='bookmark' title='Permanent Link: Lewis Hamilton Uses Mobile to Control His Car'>Lewis Hamilton Uses Mobile to Control His Car</a></li>
</ol>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Augmented Reality: What it Means for Marketing</title>
		<link>http://www.mrlukeabbott.com/marketing/augmented-reality-what-it-means-for-marketing/</link>
		<comments>http://www.mrlukeabbott.com/marketing/augmented-reality-what-it-means-for-marketing/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 08:41:02 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Big Idea]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=948</guid>
		<description><![CDATA[I’ve really been digging the potential that Augmented Reality can offer to marketing, it really is only limited by the power of the imagination as to how, what and where it can be applied.

But lets start at the beginning. What is AR you say? Its digital content, interacting with the real world, viewed through a webcam or smartphone camera. I could jabber on for ages about what that means but it’s much easier to show you... For me to show you, I need you  to click through and read the full post


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/viral-tuesday-augmented-reality-muppets-lego-halfords-book-council-improv-everywhere/' rel='bookmark' title='Permanent Link: VT: Augmented Reality, Muppets, Lego, Halfords, Book Council &#038; Improv Everywhere'>VT: Augmented Reality, Muppets, Lego, Halfords, Book Council &#038; Improv Everywhere</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/digital-music-event-marketing-3/' rel='bookmark' title='Permanent Link: Digital Music Event Marketing (3)'>Digital Music Event Marketing (3)</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/7-of-the-best-youtube-marketing-examples/' rel='bookmark' title='Permanent Link: 7 Of The Best Youtube Marketing Examples'>7 Of The Best Youtube Marketing Examples</a></li>
</ol>]]></description>
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		<slash:comments>4</slash:comments>
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