Digital Music Marketing Ideas (1)

Digital Music Marketing Ideas… I don’t really post my own work to this blog, but before Christmas I did a bit of work with Betapond who are based here in Waterford, on a music related project. The brief was simple; marketing ideas, using digital and online channels that would engage the audience in new and exciting ways. A tall brief, but exciting. Click through, you know you want to….

VT: Optical Illusion, Addidas Star Wars, T-Mobile, True Blood, Coca Cola

Welcome to the first Viral Tuesday of 2010. Heres a quick run down of the top five marketing virals doing the rounds online. They include; Optical Illusions, Addidas Star Wars, T-Mobile Josh’s Band, True Blood and Coca Cola Happiness machine

Augmented Reality: What it Means for Marketing

I’ve really been digging the potential that Augmented Reality can offer to marketing, it really is only limited by the power of the imagination as to how, what and where it can be applied.

But lets start at the beginning. What is AR you say? Its digital content, interacting with the real world, viewed through a webcam or smartphone camera. I could jabber on for ages about what that means but it’s much easier to show you… For me to show you, I need you to click through and read the full post