Digital Music Event Marketing (3)

My final post in the music marketing ideas series. These ideas were cooked up working on a project with Betapond here in Waterford at the end of last year. The brief was simple – come up with a bunch of marketing ideas for a music event that include some online element. The last two posts featured 7 ideas that were aimed at increasing online buzz prior to the event, this last post will look at 4 ideas to make the customers experience better during the event, and generating marketing content from the event that could be used at a later stage to position the event as unforgettable, and hopefully whet appetites for the next one.

Digital Music Event Marketing (2)

This is the second of three posts on Digital Music Marketing Ideas. These stemmed from a project with Betapond here in Waterford. All the ideas came from two four hour sessions at the end of December and I thought some of them were worth sharing. The brief was to come up with a bunch of marketing ideas for a music event that all featured an online element. Ideas 4 – 7 are a click away….

Digital Music Event Marketing (1)

Digital Music Marketing Ideas… I don’t really post my own work to this blog, but before Christmas I did a bit of work with Betapond who are based here in Waterford, on a music related project. The brief was simple; marketing ideas, using digital and online channels that would engage the audience in new and exciting ways. A tall brief, but exciting. Click through, you know you want to….

VT: Optical Illusion, Addidas Star Wars, T-Mobile, True Blood, Coca Cola

Welcome to the first Viral Tuesday of 2010. Heres a quick run down of the top five marketing virals doing the rounds online. They include; Optical Illusions, Addidas Star Wars, T-Mobile Josh’s Band, True Blood and Coca Cola Happiness machine

Augmented Reality: What it Means for Marketing

I’ve really been digging the potential that Augmented Reality can offer to marketing, it really is only limited by the power of the imagination as to how, what and where it can be applied.

But lets start at the beginning. What is AR you say? Its digital content, interacting with the real world, viewed through a webcam or smartphone camera. I could jabber on for ages about what that means but it’s much easier to show you… For me to show you, I need you to click through and read the full post