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	<title>LAB: Luke Abbotts Blog &#187; Ambush Marketing</title>
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		<title>How to Ambush The Fifa Football World Cup 2010 South Africa</title>
		<link>http://www.mrlukeabbott.com/marketing/how-to-ambush-the-fifa-football-world-cup-2010-south-africa/</link>
		<comments>http://www.mrlukeabbott.com/marketing/how-to-ambush-the-fifa-football-world-cup-2010-south-africa/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 11:59:22 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Ambush Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Nike latest marketing ploy, an add-on to the highly successful Write The Future viral, called ‘Write the Headline’ encourages fans to tweet and Facebook messages of support for their team. Up to 100 messages a night will then be projected onto a Skyscraper located in downtown Johannesburg. All of which further embedd’s Nike in the minds of the customer as an official World Cup Sponsor, yet Nike are not an official sponsor. This highlights the utter futility of Fifa’s ambush marketing rules that have seen them act heavy handed to smaller brands, who they can boss about, yet actually ignore the brands that are devaluing the sponsorship rights Fifa are jumping through hoops to protect.


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/ambush-marketing-friend-or-foe/' rel='bookmark' title='Permanent Link: Ambush Marketing: Friend or Foe?'>Ambush Marketing: Friend or Foe?</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/bizcamp-south-east-june-12th/' rel='bookmark' title='Permanent Link: Bizcamp South East June 12th'>Bizcamp South East June 12th</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/heineken%e2%80%99s-football-stunt/' rel='bookmark' title='Permanent Link: Heineken’s Football Stunt'>Heineken’s Football Stunt</a></li>
</ol>]]></description>
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		<title>VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg</title>
		<link>http://www.mrlukeabbott.com/marketing/vt-nike-social-media-pepsi-apple-google-digg/</link>
		<comments>http://www.mrlukeabbott.com/marketing/vt-nike-social-media-pepsi-apple-google-digg/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 12:10:40 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ambush Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral]]></category>

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		<description><![CDATA[VT: The lowdown on the top (mostly) marketing related virals every Tuesday: 1. Nike Hit The Target Featuring Wayne Rooney, a clever viral that reinforces just how good the new Nike football boot is. 2. Ask Social Media I don’t like posting ad’s of brands that are unknown here in Ireland. However I thought the [...]


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/neworld-facebook-credits-google-instant-priority-inbox-calls-16-blogging-tips-ping-why-social-media-fails/' rel='bookmark' title='Permanent Link: Neworld: Facebook Credits, Google Instant, Priority Inbox &#038; Calls, 16 Blogging Tips, Ping &#038; Why Social Media Fails'>Neworld: Facebook Credits, Google Instant, Priority Inbox &#038; Calls, 16 Blogging Tips, Ping &#038; Why Social Media Fails</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/ambush-marketing-friend-or-foe/' rel='bookmark' title='Permanent Link: Ambush Marketing: Friend or Foe?'>Ambush Marketing: Friend or Foe?</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/cadburys-social-media-success-story-part-2/' rel='bookmark' title='Permanent Link: Cadburys Social Media Success Story (Part 2)'>Cadburys Social Media Success Story (Part 2)</a></li>
</ol>]]></description>
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		<title>Ambush Marketing: Friend or Foe?</title>
		<link>http://www.mrlukeabbott.com/marketing/ambush-marketing-friend-or-foe/</link>
		<comments>http://www.mrlukeabbott.com/marketing/ambush-marketing-friend-or-foe/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:10:52 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Ambush Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.mrlukeabbott.com/?p=753</guid>
		<description><![CDATA[Ambush marketing is a term that describes a marketing campaign occurring around an event, lets say for example, the 2010 world cup in South Africa. Ambush marketing aims to gain association with the World Cup by piggybacking off the good will associated with the event and its good reputation and without the organisers receiving any money. Such activities aren't limited to soccer but can be found in a wide variety of mostly sporting events including in Rugby, Cricket, the Olympics and even GAA (Gaelic Football and Hurling for my international readers).


Related posts:<ol><li><a href='http://www.mrlukeabbott.com/marketing/how-to-ambush-the-fifa-football-world-cup-2010-south-africa/' rel='bookmark' title='Permanent Link: How to Ambush The Fifa Football World Cup 2010 South Africa'>How to Ambush The Fifa Football World Cup 2010 South Africa</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/vt-nike-social-media-pepsi-apple-google-digg/' rel='bookmark' title='Permanent Link: VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg'>VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg</a></li>
<li><a href='http://www.mrlukeabbott.com/marketing/yourmarketing-is-a-waste-of-money/' rel='bookmark' title='Permanent Link: Your Marketing is a Waste of Money'>Your Marketing is a Waste of Money</a></li>
</ol>]]></description>
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