VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg

VT: The lowdown on the top (mostly) marketing related virals every Tuesday:
1. Nike Hit The Target
Featuring Wayne Rooney, a clever viral that reinforces just how good the new Nike football boot is.

2. Ask Social Media
I don’t like posting ad’s of brands that are unknown here in Ireland. However I thought the message of this was [...]

Ambush Marketing: Friend or Foe?

Ambush marketing is a term that describes a marketing campaign occurring around an event, lets say for example, the 2010 world cup in South Africa. Ambush marketing aims to gain association with the World Cup by piggybacking off the good will associated with the event and its good reputation and without the organisers receiving any money. Such activities aren’t limited to soccer but can be found in a wide variety of mostly sporting events including in Rugby, Cricket, the Olympics and even GAA (Gaelic Football and Hurling for my international readers).