DrinkAware.ie Rag Week Ambient Advertising

Rag Week, or Raise And Give Week, is almost upon us here in WIT. It’s a college tradition dating back to the 1820’s in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol can have. This year they target five college campus’ UCD, UL, NUID, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. Click through to see the images…

Guerrilla, Ambient & Viral Movie Marketing Part 3: The Films of 2007

Part 3 in the series looking at new and unusual marketing techniques in the world of film. This post features a trio of films from 2007 using some form of Guerrilla, Ambient or Viral techniques. Up until now the films featured have mainly been aimed at adult males. 2007 was the year when kids films and cartoons got in on the action. Kicking off with Aqua Teen Hunger Force – or ‘how not to run a guerrilla marketing, with Jerry Seinfeld dressed as a bee and The Simpsons go Guerrilla.

15 IKEA Marketing Examples

Furniture marketing, by and large hasn’t really developed in any major way for as long as I can remember. However, there is one exception and that is Ikea.

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. For more click through

Guerrilla, Ambient & Viral Movie Marketing Pt 2: 2001 – 2006

In Part 1 I looked at the marketing campaign behind The Blair Witch Project that helped in making the film one of the most profitable ever made. Part 2 covers films released between 2001 and 2006, it’s by no means definitive so if you have any suggestions on entries I have missed please feel free to leave them below. The ratings are based solely on my opinion of the viral, guerrilla, ambient techniques used by films and are totally subjective. This post looks at Artificial Intelligence, 28 Days Later, Godsend, Superman Returns and Snakes on a Plane

Marketing Ideas: A 3 Step Formula

It’s a theory I have and maybe its a tad over simplistic. It’s not something that I would knowingly subscribe to but it demonstrates the power of influences and influencers, even subconsciously, upon our output. And looking back at most marketing campaigns it’s not a theory that can be easily discounted…. And to read the r

Guerrilla, Ambient & Viral Movie Marketing Pt 1: Blair Witch Project

I was intrigued to read recently that District 9 and Paranormal Activity were amongst the most profitable films of 2009. However, while last year broke box office records, mainly due to increased ticket prices it was also a bumper year for flops with ‘toxic buzz’, when word of mouth spreads bad reviews, being blamed for poor returns on high profile films such as The Box, State Of Play, Duplicity and even Bruno. 2009 was also a year that even the mighty Steven Spielberg and his Dreamworks studio had difficulty in securing financing. But amongst all this bad news a few films performed particularly well and, according to some the success of District 9 and Paranormal Activity was due to their clever use of marketing especially their use of viral, guerrilla and ambient techniques. However such techniques to connect with audiences in unusual ways have been around since the 1990’s. The first, and argueable most successful to do so was The Blair Witch Project, a small inide flick from 1999 that went on to earn revenues 10,000 times greater than what the initial shoot cost. In this first post I will look at the success of the Blair Witch Project and in subsequent posts show how it has influenced film marketing since.

LAB: Top 9 of ‘09

LAB lists its top 9 of ‘09. That is the top 3 digital marketing campaigns, top 3 virals and the top 3 guerrilla and ambient ad’s of the year. Featuring Ikea, Rage Against The Machine, Cadburys Creme Egg Twisted, ESPN Futbol, Dexter, Coffee, Improv Everywhere, The Muppets and Samsung sheep.

59 More Guerrilla Marketing & Ambient Advert’s

This is the second Guerrilla Marketing and Ambient Advertising collection at LAB, with 57 different adverts from around the globe covering TV shows, Global Warming, Anti Litter, Film and Bathroom Advertising. From big multi national brands we all know, to small local firms that are little known outside their territory. The 57 ideas are clever, and remind us all that marketing can sometimes be fun.

TV’s Dexter: 8 Great Marketing Moments

The Showtime series Dexter has stood out amongst its police procedural contemporaries for a variety for reasons. Not only is Dexter helping to investigate violent crimes where his work as a blood splatter analyst can identify exactly how a victim was bludgeoned brutally to death, but, in his spare time he also likes to be judge, jury and executioner for those who have escaped justice. The series is unusual, odd, strange and certainly memorable. Dealing with the macabre has provided much food for through for for the show’s marketer’s to take advantage and they have duly seized the opportunities. It’s hard to deny that the marketing of Dexter has been anything but unusual, odd, strange and memorable. Below are eight of the best moments from the first four series of Dexter.

10 Guerrilla & Ambient Marketing Examples

While I was on Blog sabattical for the last two months (thesis don’t write themselves unfortunatly), I was bookmarking some decent examples of Guerrilla and Ambient marketing that I found on the net. Clever marketing can make you wonder how did they come up with that, unfortunatly clever and unique marketing examples are often too few and far between. Most firms, certainly in Ireland, don’t break out of the mould and go for something different, which is odd because marketing is all about differentiation.