Best Guerrilla & Ambient Marketing 2010

Picking up where my last collection of Guerrilla Marketing ended in late November / early December last year, here’s 52 examples of some of the best Guerrilla Marketing that have appeared since then. In the last six months beer brands and car manufacturers have been increasing their use of such tactics to rise above the marketing noise. Tactics have been small scale such as unusual business cards, large scale such as the Heineken Champions League stunt involving over 1,000 people, while social marketing (the selling of a change in attitude as opposed to products or services) continue to use guerrilla marketing as a way of making an impression on the viewer.

McMarketing: The Strange Marketing of the Big Mac

One company that keeps on cropping up when I’m looking up examples of guerrilla and ambient marketing is McDonalds. The fast food giant knows a thing or two about how to break through the advertising clutter out there to connect with their target audience in new and interesting ways. Whatever your own personal view of the chain is, it’s hard to knock some of these examples of clearly clever marketing. These examples, from around the world, really puts my local McDonald’s to shame, with their discount coupon on the front of the local paper. Or was that Burger King? Hard to differentiate when both of them use the same tactics. For a chain that thrives on having a menu that is almost identical the world over, they do like to mix things up in their marketing. Here’s 15 examples of cool McDonalds Marketing.

More Ikea Marketing

Ikea are all about experiencing their products in unusual ways, they clearly like people to encounter their products in different settings than what you’d normally expect. Here’s two more examples of Ikea marketing one thats currently on display in Paris and one from London in 2008

Guerrilla, Ambient and Viral Movie Marketing (4): Cloverfield ‘V’ The Dark Knight

In previous parts I’ve looked at the use of new and unconventional marketing methods such as Guerrilla, Ambient and Viral techniques since 1999’s The Blair Witch Project. Part 4 focuses on two of the biggest films of 2008 Cloverfield and The Dark Knight.

DrinkAware.ie Rag Week Ambient Advertising

Rag Week, or Raise And Give Week, is almost upon us here in WIT. It’s a college tradition dating back to the 1820′s in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol can have. This year they target five college campus’ UCD, UL, NUID, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. Click through to see the images…

Guerrilla, Ambient & Viral Movie Marketing Part 3: The Films of 2007

Part 3 in the series looking at new and unusual marketing techniques in the world of film. This post features a trio of films from 2007 using some form of Guerrilla, Ambient or Viral techniques. Up until now the films featured have mainly been aimed at adult males. 2007 was the year when kids films and cartoons got in on the action. Kicking off with Aqua Teen Hunger Force – or ‘how not to run a guerrilla marketing, with Jerry Seinfeld dressed as a bee and The Simpsons go Guerrilla.

15 IKEA Marketing Examples

Furniture marketing, by and large hasn’t really developed in any major way for as long as I can remember. However, there is one exception and that is Ikea.

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. For more click through

Guerrilla, Ambient & Viral Movie Marketing Pt 2: 2001 – 2006

In Part 1 I looked at the marketing campaign behind The Blair Witch Project that helped in making the film one of the most profitable ever made. Part 2 covers films released between 2001 and 2006, it’s by no means definitive so if you have any suggestions on entries I have missed please feel free to leave them below. The ratings are based solely on my opinion of the viral, guerrilla, ambient techniques used by films and are totally subjective. This post looks at Artificial Intelligence, 28 Days Later, Godsend, Superman Returns and Snakes on a Plane

Marketing Ideas: A 3 Step Formula

It’s a theory I have and maybe its a tad over simplistic. It’s not something that I would knowingly subscribe to but it demonstrates the power of influences and influencers, even subconsciously, upon our output. And looking back at most marketing campaigns it’s not a theory that can be easily discounted…. And to read the r

Guerrilla, Ambient & Viral Movie Marketing Pt 1: Blair Witch Project

I was intrigued to read recently that District 9 and Paranormal Activity were amongst the most profitable films of 2009. However, while last year broke box office records, mainly due to increased ticket prices it was also a bumper year for flops with ‘toxic buzz’, when word of mouth spreads bad reviews, being blamed for poor returns on high profile films such as The Box, State Of Play, Duplicity and even Bruno. 2009 was also a year that even the mighty Steven Spielberg and his Dreamworks studio had difficulty in securing financing. But amongst all this bad news a few films performed particularly well and, according to some the success of District 9 and Paranormal Activity was due to their clever use of marketing especially their use of viral, guerrilla and ambient techniques. However such techniques to connect with audiences in unusual ways have been around since the 1990’s. The first, and argueable most successful to do so was The Blair Witch Project, a small inide flick from 1999 that went on to earn revenues 10,000 times greater than what the initial shoot cost. In this first post I will look at the success of the Blair Witch Project and in subsequent posts show how it has influenced film marketing since.