20 Interactive Billboards

Billboards sometimes blend into their surroundings. I bet you can probably pinpoint exactly where all the billboards are on your way to work, but I bet you would find it hard to name what brands are on these billboards. And these are images and ads that you could see up to 10 times a week or even more! So how to overcome this general disinterest? try making them interactive. Click on through to see them…

15 IKEA Marketing Examples

Furniture marketing, by and large hasn’t really developed in any major way for as long as I can remember. However, there is one exception and that is Ikea.

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. For more click through

VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg

VT: The lowdown on the top (mostly) marketing related virals every Tuesday: 1. Nike Hit The Target Featuring Wayne Rooney, a clever viral that reinforces just how good the new Nike football boot is. 2. Ask Social Media I don’t like posting ad’s of brands that are unknown here in Ireland. However I thought the [...]

VT: IamWhoIam, Steve Jobs 1984, Nexus, Puma, Aids

VT = Viral Tuesday, a round up of my own favourite virals doing the rounds online. 1. I Am Am I Who I Am Who exactly is iamamiwhoiam is unknown. But since November a series of virals have been released each with bizarre visuals and a dark atmospheric electro soundtrack. The work is not attributed [...]

Augmented Reality: What it Means for Marketing

I’ve really been digging the potential that Augmented Reality can offer to marketing, it really is only limited by the power of the imagination as to how, what and where it can be applied.

But lets start at the beginning. What is AR you say? Its digital content, interacting with the real world, viewed through a webcam or smartphone camera. I could jabber on for ages about what that means but it’s much easier to show you… For me to show you, I need you to click through and read the full post

Find 81 Absolut Vodka Bottles

Keeping with the recent Absolut theme on this blog, I found this interesting image by Vurdlak8 that I would like to share. There are 81 Absolut Vodka bottle shapes in the image below. Can you find them? For a much larger image size click here

TV’s Dexter: 8 Great Marketing Moments

The Showtime series Dexter has stood out amongst its police procedural contemporaries for a variety for reasons. Not only is Dexter helping to investigate violent crimes where his work as a blood splatter analyst can identify exactly how a victim was bludgeoned brutally to death, but, in his spare time he also likes to be judge, jury and executioner for those who have escaped justice. The series is unusual, odd, strange and certainly memorable. Dealing with the macabre has provided much food for through for for the show’s marketer’s to take advantage and they have duly seized the opportunities. It’s hard to deny that the marketing of Dexter has been anything but unusual, odd, strange and memorable. Below are eight of the best moments from the first four series of Dexter.

23 Best Absolut Ad’s

Following on from my recent blog post on the history of Abolsut, I thought I would follow up with some of the best ad’s from Absolut. Originally i started with the aim of picking my ten favourite, however it quickly dawned on me that it was going to be an impossible task to narrow all of them down to just ten. So here’s 23.

The first Absolut advert appeared in 1980 giving birth to an award winning campaign centred upon the distinctive shape of the Absolut bottle, which appears in some form or another. Over 1,500 different adverts have appeared in one of the longest uninterrupted advertising campaigns in the world. The ads have been around for so long and there are so many that one would be forgiven for missing or even forgetting some of them. Thankfully theres an online fan site called AbsolutAd.com that collects all the adverts, and believe me, I’m sure I have left out loads of excellent Absolut ads

Making the AIB Surfer Ad [video]

This is one of my favourite adverts on TV at the moment. Its the AIB ad featuring one of their customers, John McCarthy, who set up a surf school and was filmed in Lahinch and Doolin in Ireland, in September 2008. The making of features interviews and the final version.

28/7 – 30 Years Of Sports Advertising

28/7 – 30 Years Of Sports Advertising: from the Guardian website click here