There’s a few recurring themes in this month’s collection of campaigns free these include free Wifi, Belgium appears twice and a number of beverage companies have produced interactive bottles. Read on.
10. BPost: Live Webshop
To prove how good they are at delivering your packages the Belgian Post Office set up the Live Webshop a kind of auction house that allowed viewers to buy items at discount prices. The viewer watch the shopping and shipping process live and the item was delivered overnight. It had some great results too – over 260,000 people visited the webshop online and brand awareness increased by 65%.