Digital Music Marketing Ideas (1)

Digital Music Marketing Ideas… I don’t really post my own work to this blog, but before Christmas I did a bit of work with Betapond who are based here in Waterford, on a music related project. The brief was simple; marketing ideas, using digital and online channels that would engage the audience in new and exciting ways. A tall brief, but exciting. Click through, you know you want to….

10 Low Budget Guerrilla Marketing Examples

Maybe you can tell that I often blog about Guerrilla Marketing, that’s because I really like it. It’s creative and inventive and helps to raise awareness of those who experience the communication better than if traditional methods were used. However much of what I have posted before isn’t really Guerrilla Marketing. The true essence of GM is about the underdog using low budget methods to deliver a creative and impactful campaign. That’s why GM techniques often have high impact in their immediate surroundings, but then depends on word of mouth to spread. Luckily with things like social media, digital cameras and phone such campaigns can be grabbed and shared with the world. Here’s 10 low budget Guerrilla Marketing examples… click though….do please do…

VT: Paddy Power Banned, Lego Force Unleashed, Hungry Beast, Torpedo7.com

VT: March 9th, 2010

A round up of the weeks best virals including the new banned ad from Paddy Power gets an online airing, the excellent stop motion of Lego – The Force Unleashed, a short clip from an Oz based news show about the massive growth of Google into all areas of life including genetics and finally some jackass style stunts on a New Zealand golf course… to promote snowboarding obviously!

Weekly LAB Twitterings 2010-03-05

Interesting way of visualising Twitter http://bit.ly/9XwzUn #
More business turning to social media http://bit.ly/cHyWwb #
Dante Inferno's 9 months of Guerrilla marketing Hell http://bit.ly/azuylt #
That is fast….RT @robosteel @kim: Watch the 10 Billionth tweet countdown clock! http://j.mp/13Tq4l RT @Twitter_Tips #
10 Augmented Reality Business cards http://bit.ly/bZFnXq #

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VT: Ok Go, Skoda, State of the Internet, Mercedes, IamAmIWhoAmI, Improv Everywhere

VT: Tuesday March 2nd, 2010 – The weeks best new virals:
1. Ok Go ‘This Too Shall Pass’
The new Ok Go video is on Youtube and its possible to embed! Last week I wrote about how EMI had signed a deal with the video sharing site that disabled the embed function. It would seem after the [...]

Weekly LAB Twitterings 2010-02-26

The Premiership Social media league http://bit.ly/boTebd #
Top 50 Irish hotels on Twitter, more than 22 followers gets you onto the list http://bit.ly/aQ8vEK #
One Coffee Shop chains Facebook experiment (Harvard Business Review) http://bit.ly/chXGzn #
Labour (uk) use of social media in 2010 election http://bit.ly/a3IWjp #

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20 Interactive Billboards

Billboards sometimes blend into their surroundings. I bet you can probably pinpoint exactly where all the billboards are on your way to work, but I bet you would find it hard to name what brands are on these billboards. And these are images and ads that you could see up to 10 times a week or even more! So how to overcome this general disinterest? try making them interactive. Click on through to see them…

EMI’s Anti Viral Marketing Strategy

There’s a few basic rules in viral marketing that must be adhered to in order for the viral effect to work. They are; make it worthwhile (in other words why would people share it?) and make it as easy to share as possible. On the downside creating a viral hit is more than just two steps, it’s far from easy, on the upside once you have one it can become a very important tool in the marketing arsenal, something which can live on beyond it’s intended lifespan thanks to the likes of Youtube. This kind of marketing depends on people to ‘share it’ therefore there is no additional costs to the ‘owner’ outside of production costs making it highly effective, and incredibly difficult to pull off. So what do you do when you have a viral hit that after 4 years has clocked up over 50 million views and still gets 10,000 views per day?

DrinkAware.ie Rag Week Ambient Advertising

Rag Week, or Raise And Give Week, is almost upon us here in WIT. It’s a college tradition dating back to the 1820’s in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol can have. This year they target five college campus’ UCD, UL, NUID, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. Click through to see the images…

VT: Puma, Audi V BMW, Artschool Clip, Youtube & Google Corner

VT: Tuesday Feb 23rd, 2010. The best of the week in virals featuring Puma, Audi, BMW, the Art school project that went viral, the first ever Youtube clip and Google Corner