Luke
Incredible Photos From Iran
15/06 – Incredible Photo’s from Iran: got this from Twitter a few moments ago an amazing set of photo’s taken in the last few days.
The Advertising Road To Nowhere
A great piece worth reading by the folks over at Adbusters, concerning the road to nowhere that advertising is currently traveling down. It raises two points I have blogged about in the past namely; Advertising is Dead, certainly as a one way mass form of marketing communication, and ‘event advertising’, by event I don’t mean for events, but rather the trend of late by companies such as Honda, Cadbury’s, Lastminute.com, 11850 and many others to create an advertising spectacle in order to ensure viewers will know to be check out their advert. These TV adverts have also used the creation of a spectacle in order to generate free publicity online and offline to build awareness and (probably) hope to drive people to the advert on Youtube. Where it can be played over and over and over to the delight of the brands marketing department (Youtube is free) and the disdain of the advertising sales department in RTE (€10 per 1,000 views according to a current advert in Marketing Age).
Wacko Jacko-nomics
11/06 – Michael Jackson The Businessman: Popbitch readers will probably note the almost weekly MJ updates relating to his 50 date residency at the O2 in London. By all accounts the Prince Of Pop doesn’t want to do the dates, he’s contracted to spend only 13 minutes singing on stage and has yet to show [...]
Blog Upkeep – New Blog Links Added
I have added some new Marketing Blog links today. I noticed I hadn’t added any new ones since I started the blog way back in the end of December 2008. In alphabetical order;
Google Wave Video
Who would of thought e-mail is older than you and I (unless your over 40). This video is a presentation by some Google techies on the new Google Wave project that is set to redefine e-mail. It would be unfair to call it a new ‘e-mail’ as it is much more impressive. Kind of like [...]
Making Of T-Mobile Advert
A behind the scenes video of the recent T-Mobile advert featuring a load of dancers in a London railway station. Although good it isn’t as good as last years lastminute.com advert from Stansted which undoubtedly had an influence on T-Mobile, and also to promote a Beyonce gig (looks a bit too staged), this from a [...]
What Is Guerrilla Marketing?
Guerrilla Marketing was first coined by a Jay Conrad Levinson in the 1980’s to identify a new form of marketing that uses unconventional methods to deliver marketing messages. It was intended to be the marketing format for the underdog, where big budget campaigns were outshone by creativity in delivery and execution. It was for David in the face of a Goliath with a mountain of cash to throw at advertising. While that analogy holds true today, there is another Goliath facing marketers and perhaps this is why methods like GM should be taken more seriously. The Goliath is the consumer…
The Web Is A Window To You
It’s shocking how bad some business websites are, almost like they are an after thought, or have been in operation since the early part of this decade with few updates since. In my experience this isn’t just confined to the less technologically orientated businesses. I have seen a lot of websites for firms that work in the technology sector which also suffer from poor design. Too much function, too little design, too much of the wrong information, or aimed at the high tech user and not the ‘average’ customer. There are 372 billion Google searches per year and your website has one click to deliver the desired image or perception you wish to portray.
Most Valubale Football Game In The World?
Most Valubale Football Game In The World?
Karen Coleman On Newstalk
25/05 – Karen Coleman On Newstalk: Did anybody catch yesterday mornings show? Several victims of the industrial school’s abuse scandal made for some of the most harrowing radio I have ever heard broadcast. Its a damning insight into how this state was run, children ‘abducted’ by the state and tried as criminals, sent to industrial [...]
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