Archive for March, 2010
Weekly LAB Twitterings 2010-03-26
RT @mashable PETA and Meat Company Battle to Score Sex.com http://bit.ly/dl7nfB # Listen to the new MGMT album http://bit.ly/9gQFlf # @gpritchard hey thanks for the RT! in reply to gpritchard # Nice to see LinkedIn joining Facebook, Yahoo, E-bay and Paypal in setting up Dublin base http://bit.ly/91obGz # First Electric Picnic line up looks pretty [...]
Digital Music Event Marketing (3)
My final post in the music marketing ideas series. These ideas were cooked up working on a project with Betapond here in Waterford at the end of last year. The brief was simple – come up with a bunch of marketing ideas for a music event that include some online element. The last two posts featured 7 ideas that were aimed at increasing online buzz prior to the event, this last post will look at 4 ideas to make the customers experience better during the event, and generating marketing content from the event that could be used at a later stage to position the event as unforgettable, and hopefully whet appetites for the next one.
Youtubes Biggest Virtual Choir
Here’s a pretty cool viral from Eric Whitacre who conducted the worlds largest virtual choir. Its 185 voices, 243 tracks, and involved people from 12 countries, including Ireland. The result is an amazing piece of work which is posted below.
Brands Bite the Chat Roulette Bullet
Chatroulette is a slightly bizarre service that has been the subject of many media reports and screenshot fails in recent months. Its appearance from what seems like nowhere, it being run by a Russian teenager, just shows the power of the internet, where anything can have its moment to shine. Will the moment last for Chatroulette it’s hard to know, but it has made enough of an impact in such a short space of time that the potential exists for it to be incorporated into marketing.
The Marketing of Breaking Bad
Breaking Bad is a TV show about a high school teacher who turns to a life of drug manufacturing and dealing to supplement his income after hearing he has terminal cancer. It stars Bryan Cranston as the teacher in question, who will be familiar to most as the father in Malcom in The Middle. To turn the screw on Cranston’s character, Walter White, his brother in law is a DEA agent. It also stars the excellent Bob Odenkirk, who just doesn’t make enough TV shows, as their slimeball lawyer Saul. Cranston’s role has won him the 2008 & 2009 Emmy’s for Outstanding Lead Actor in a Drama for a performance that is simply superb. This post looks at the marketing of this highly unconventional TV show
More Ikea Marketing
Ikea are all about experiencing their products in unusual ways, they clearly like people to encounter their products in different settings than what you’d normally expect. Here’s two more examples of Ikea marketing one thats currently on display in Paris and one from London in 2008
Weekly LAB Twitterings 2010-03-19
@CGuerrillaMBlog thanks for the RT in reply to CGuerrillaMBlog # Waterford's Fitzwilton Hotel retains 1st place in Top 30 Irish hotels on Facebook http://bit.ly/aCwj0G # @betapond thanks for the RT! in reply to betapond # Nice idea, they used at every gig? @HeinekenMusicIE Passion Pit beer anyone? http://tweetphoto.com/14139090 # RT @mashable How Musicians Are Using [...]
When Music Virals Came of Age
The use of the internet to create a viral sensation is nothing new, but over the last few months there’s been a sense that the viral is coming of age. It is exemplified in music virals where the form is breaking new ground and moving to a new stage in its development. Artists are leveraging virals in new and interesting ways in order to generate extra revenues, which somewhat underlines the importance the music video still has to play in the marketing mix. Here’s four recent examples….
Heineken’s Football Stunt
Sometimes marketing can make you go wow! And this certainly did. Its centred around the Real Madrid versus AC Milan match last year. In Italy Heineken recruited 200 people, that is girlfriends, bosses and lecturers, to go and make their partners, workers and students attend a poetry and classical musical recital instead of watching that match. Over 1100 people attended the recital all under duress. Little did they know that it was all part of an elaborate stunt by Heineken to demonstrate that the most sacred moment guys have is watching football together. Once they were in the auditorium, news broadcasts and the big match build up kept cutting across to show footage of the guys wanting to be watching the match. The moment when the penny drops and they realise they will be watching the match is pretty cool the place erupts into excited applause. It’s moving stuff and not very often that can be said about marketing.I have a sneaky suspicion that this will make my Top 10 list of 2010.
Digital Music Event Marketing (2)
This is the second of three posts on Digital Music Marketing Ideas. These stemmed from a project with Betapond here in Waterford. All the ideas came from two four hour sessions at the end of December and I thought some of them were worth sharing. The brief was to come up with a bunch of marketing ideas for a music event that all featured an online element. Ideas 4 – 7 are a click away….
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