Weekly LAB Twitterings 2010-02-26

The Premiership Social media league http://bit.ly/boTebd # Top 50 Irish hotels on Twitter, more than 22 followers gets you onto the list http://bit.ly/aQ8vEK # One Coffee Shop chains Facebook experiment (Harvard Business Review) http://bit.ly/chXGzn # Labour (uk) use of social media in 2010 election http://bit.ly/a3IWjp # Powered by Twitter Tools

20 Interactive Billboards

Billboards sometimes blend into their surroundings. I bet you can probably pinpoint exactly where all the billboards are on your way to work, but I bet you would find it hard to name what brands are on these billboards. And these are images and ads that you could see up to 10 times a week or even more! So how to overcome this general disinterest? try making them interactive. Click on through to see them…

EMI’s Anti Viral Marketing Strategy

There’s a few basic rules in viral marketing that must be adhered to in order for the viral effect to work. They are; make it worthwhile (in other words why would people share it?) and make it as easy to share as possible. On the downside creating a viral hit is more than just two steps, it’s far from easy, on the upside once you have one it can become a very important tool in the marketing arsenal, something which can live on beyond it’s intended lifespan thanks to the likes of Youtube. This kind of marketing depends on people to ‘share it’ therefore there is no additional costs to the ‘owner’ outside of production costs making it highly effective, and incredibly difficult to pull off. So what do you do when you have a viral hit that after 4 years has clocked up over 50 million views and still gets 10,000 views per day?

DrinkAware.ie Rag Week Ambient Advertising

Rag Week, or Raise And Give Week, is almost upon us here in WIT. It’s a college tradition dating back to the 1820′s in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol can have. This year they target five college campus’ UCD, UL, NUID, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. Click through to see the images…

VT: Puma, Audi V BMW, Artschool Clip, Youtube & Google Corner

VT: Tuesday Feb 23rd, 2010. The best of the week in virals featuring Puma, Audi, BMW, the Art school project that went viral, the first ever Youtube clip and Google Corner

Guerrilla, Ambient & Viral Movie Marketing Part 3: The Films of 2007

Part 3 in the series looking at new and unusual marketing techniques in the world of film. This post features a trio of films from 2007 using some form of Guerrilla, Ambient or Viral techniques. Up until now the films featured have mainly been aimed at adult males. 2007 was the year when kids films and cartoons got in on the action. Kicking off with Aqua Teen Hunger Force – or ‘how not to run a guerrilla marketing, with Jerry Seinfeld dressed as a bee and The Simpsons go Guerrilla.

Weekly LAB Twitterings 2010-02-19

Seth Godin: Viral growth trumps trumps lots of faux followers http://bit.ly/9t7JnT # Powered by Twitter Tools

Weekly LAB Twitterings 2010-02-12

Digg Dialogue with Toyota’s COO Jim Lentz http://bit.ly/9BfrsC # Google Buzz video http://bit.ly/avT2Tq # Lol… Dolph Lundgren does Elvis.. watch from 1min 20 http://bit.ly/cyzKxF # Is survey monkey monthly plan best option for online surveys? Collecting data from 200 people, 35 questions, and export to excel.. thanks # Looks like the Irish ‘scam’ marketing companies [...]

15 IKEA Marketing Examples

Furniture marketing, by and large hasn’t really developed in any major way for as long as I can remember. However, there is one exception and that is Ikea.

The world of furniture marketing is a pretty conservative. Ad’s will usually appear in print or on TV where the furniture can be shown, usually with price and more than likely people enjoying said furniture in immaculately decorated surroundings. Now don’t get me wrong Ikea produce their own catalogue which fulfils all these furniture marketing stereotypes, but they do like to mix things up with guerrilla and ambient techniques and late last year saw a very clever yet simple social media promotion. Even when Ikea do TV ad’s they still like to throw in a twist that gets people talking about the brand. All of their more edgy marketing has one thing in common, it’s aimed at bringing their brochure to life. For more click through

Guerrilla, Ambient & Viral Movie Marketing Pt 2: 2001 – 2006

In Part 1 I looked at the marketing campaign behind The Blair Witch Project that helped in making the film one of the most profitable ever made. Part 2 covers films released between 2001 and 2006, it’s by no means definitive so if you have any suggestions on entries I have missed please feel free to leave them below. The ratings are based solely on my opinion of the viral, guerrilla, ambient techniques used by films and are totally subjective. This post looks at Artificial Intelligence, 28 Days Later, Godsend, Superman Returns and Snakes on a Plane