100 Years Of Special Effects [video]

This is a pretty cool viral I saw over the weekend, 100 years of special effects in film starting with The Enchanted Drawing in 1900 right up to The Curious Case of Benjamin Button in 2008. Oddly theres an eleven year gap between 1993′s Jurassic park and Spiderman. I’m sure there was at least one or two amazing special effects blockbusters released during that period… Independence Day (in 1995), The Matrix (’99) and The Fellowship of The Ring (2001) maybe?

Making the AIB Surfer Ad [video]

This is one of my favourite adverts on TV at the moment. Its the AIB ad featuring one of their customers, John McCarthy, who set up a surf school and was filmed in Lahinch and Doolin in Ireland, in September 2008. The making of features interviews and the final version.

The End Of TV News?

I often let blog posts incubate while I try to expand on their initial premise. Sometimes an idea or thought becomes more grounded in fact as time passes, such as some notes I wrote down last month that queried the future of TV news. The query stemmed from the realisation that I watch little TV news anymore and was expanded upon by the articles listed at the end of this post.

Look at the competition out there for TV news. Firstly it lacks the depth and breadth of subjects that can be achieved in print and even on radio. Online there’s a barrage of options for the individual to decide what news affects them most and how they wish to receive this information.

10 Guerrilla & Ambient Marketing Examples

While I was on Blog sabattical for the last two months (thesis don’t write themselves unfortunatly), I was bookmarking some decent examples of Guerrilla and Ambient marketing that I found on the net. Clever marketing can make you wonder how did they come up with that, unfortunatly clever and unique marketing examples are often too few and far between. Most firms, certainly in Ireland, don’t break out of the mould and go for something different, which is odd because marketing is all about differentiation.

Social Media in Tourism

I am impressed by this new effort to promote tourism in Tuscany. It would appear to be a co-ordinated multi platform approach to promote the city using social media. From the image in the link Twitter, Facebook, Tripadvisor and Flicker are all mentioned but no doubt many more social media channels such as Youtube, Google Maps will all be used.

This is a pretty cool idea. People trust other people and therefore user generated content, especially reviews carry much more weight that material produced by an organisation who’s goal it is to generate sales.

Social Media Revolution [Video]

A video I saw on the Mashable website over the weekend. Very similar to another video I posted up som emonths back about the development of the internet. This one focuses on Social Media, using some of the facts from the last video (and soundtrack if memory serves me right), plus some interesting new facts like Youtube is the second most popular search engine.

17/08: 10 Milestones in Music Marketing

10 Milestones in Music Marketing: Found this interesting list of milestones in Music Marketing which includes OK Go’s use of Youtube for their low budget video and Radioheads In Rainbows release. Oddly Myspace and Napster were left out from the original list