28/7 – 30 Years Of Sports Advertising

28/7 – 30 Years Of Sports Advertising: from the Guardian website click here

27/07 – Origins of Apple logo

27/07 – Origins of Apple logo: This little story arrived in my inbox today, the origins of the Apple logo. “The apple logo sprang from a tale of state homophobia, mental torture, and suicide. The logo is a homage to the founding father of computer science, Alan Turing. He was the man who helped crack the [...]

Ryanair Marketing Strategy

Over the last few months Ryanair have been running various poll’s on what new charge the airline could introduce to raise funds. I’m surprised at how much coverage these poll’s have received in the press, because when it comes to Ryanair there certainly is no such thing as bad publicity.

The costs of flying with Ryanair have increased dramatically over the last year or so to the point where recently friends with one checked bag paid 33% of their ticket on the flight, 33% on taxes and airport charges and another 33% on Ryanair charges.

Ryanair have always been ones to court controversy and this latest round of poll’s has provided them with ample coverage in the media. Some of the stories include;

Lessons In Lying

07/07 – I’ve been watching the new Tim Roth show ‘Lie To Me’ over the past few weeks. Its typical American fare, but certainly holds enough promise for future development to keep me ticking away through 13 episodes fairly rapidly. Tim Roth plays a deception expert, picking up on facial expressions and body language to [...]