Archive for June, 2009
Tall Ships 2009 May Not Fill Hotel Rooms
20/06 - Tall Ships 2009 May Not Fill Hotel Rooms: The Tall Ships first arrived in Waterford back in 2005 and are due back the first weekend in July in 2011. This year they stop off in Boston and officials fear money invested in the event by the city will not be returned through hotel room [...]
Transformers 2 Viral: Champions League Final
A few of these virals knocking about at the moment to promote the Transformers 2 flick. Think this is my fave of the lot. Nice merging of a real life occasion and fiction.
D-Day For Setanta Sports
Today is the deadline for Setanta to pay the Premier League monies outstanding. While there has been much written about the problems at Setanta, if the company gets through this difficult period there are still long term issues that could threaten its survival.
Incredible Photos From Iran
15/06 – Incredible Photo’s from Iran: got this from Twitter a few moments ago an amazing set of photo’s taken in the last few days.
The Advertising Road To Nowhere
A great piece worth reading by the folks over at Adbusters, concerning the road to nowhere that advertising is currently traveling down. It raises two points I have blogged about in the past namely; Advertising is Dead, certainly as a one way mass form of marketing communication, and ‘event advertising’, by event I don’t mean for events, but rather the trend of late by companies such as Honda, Cadbury’s, Lastminute.com, 11850 and many others to create an advertising spectacle in order to ensure viewers will know to be check out their advert. These TV adverts have also used the creation of a spectacle in order to generate free publicity online and offline to build awareness and (probably) hope to drive people to the advert on Youtube. Where it can be played over and over and over to the delight of the brands marketing department (Youtube is free) and the disdain of the advertising sales department in RTE (€10 per 1,000 views according to a current advert in Marketing Age).
Wacko Jacko-nomics
11/06 – Michael Jackson The Businessman: Popbitch readers will probably note the almost weekly MJ updates relating to his 50 date residency at the O2 in London. By all accounts the Prince Of Pop doesn’t want to do the dates, he’s contracted to spend only 13 minutes singing on stage and has yet to show [...]
Blog Upkeep – New Blog Links Added
I have added some new Marketing Blog links today. I noticed I hadn’t added any new ones since I started the blog way back in the end of December 2008. In alphabetical order;
Google Wave Video
Who would of thought e-mail is older than you and I (unless your over 40). This video is a presentation by some Google techies on the new Google Wave project that is set to redefine e-mail. It would be unfair to call it a new ‘e-mail’ as it is much more impressive. Kind of like [...]
Making Of T-Mobile Advert
A behind the scenes video of the recent T-Mobile advert featuring a load of dancers in a London railway station. Although good it isn’t as good as last years lastminute.com advert from Stansted which undoubtedly had an influence on T-Mobile, and also to promote a Beyonce gig (looks a bit too staged), this from a [...]
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