What Is Guerrilla Marketing?

Luke Guerrilla, Marketing, Viral , 0 Comment

What Is Guerrilla Marketing?

Guerrilla Marketing was first coined by a Jay Conrad Levinson in the 1980’s to identify a new form of marketing that uses unconventional methods to deliver marketing messages. It was intended to be the marketing format for the underdog, where big budget campaigns were outshone by creativity in delivery and execution. It was for David in the face of a Goliath with a mountain of cash to throw at advertising.

While that analogy holds true today, there is another Goliath facing marketers and perhaps this is why methods like GM should be taken more seriously. The Goliath is the consumer and the consumers avoidance of practically every single marketing message. These ‘avoidance strategies’ are the conscious and subconscious methods of filtering out practically every single marketing message by the individual, and who can blame them? Reasearch shows that in the mid 1990’s the average person was exposed to anything from 3,000 promotional messages per week up to 3,600 per day, yes I did say ‘per day’.

The unconventional delivery method of Guerrilla Marketing is a means of sticking out from other competing messages. This lo-fi approach has been gaining momentum in recent years, a lot of it has to do with the internet. Guerrilla Marketing is often site specific, meaning it is hard to replicate due to its unique nature, there’s some examples below. However the ability to share on the web has created a ‘viral’ effect as investment in such methods can gain a second bout of interest.

The techniques have not proved popular in Ireland at all, with most firms seeking to go down the tried and tested route that is, well, just a bit too safe for my liking. The point of marketing is to stand out from the crowd, yet most brands play it safe, to try and fit in with the crowd

Brands take note, do something different for a change!

Links for inspiration:
16 Creative Ads in Unusual Places
More Guerrilla Marketing examples

Amnesty International Human Trafficking Viral, it’s in German, but the images tell all you need to know;

The Web Is A Window To You

Luke Marketing 0 Comment

It’s shocking how bad some business websites are, almost like they are an after thought, or have been in operation since the early part of this decade with few updates since. In my experience this isn’t just confined to the less technologically orientated businesses. I have seen a lot of websites for firms that work in the technology sector which also suffer from poor design. Too much function, too little design, too much of the wrong information, or aimed at the high tech user and not the ‘average’ customer. There are 372 billion Google searches per year and your website has one click to deliver the desired image or perception you wish to portray.

So why is perception important?

Think of it like this, you hear a certain restaurant has excellent food. But walking past it one Saturday night you can’t help but notice how empty the place is, for what should be the busiest night of the week. The place also looks a bit unclean. So what are your impressions of this restaurant? Probably it’s unhygienic, you might assume it has so few customers because it isn’t very good, and at that point it’s written off forever.

Now change the passer by to be a browser on the net, the restaurant window to be the website. What is critical here how aligned your website is to your product or service offering. A terrible website and great product might survive, a great website and poor product will more than likely fail. So if the offering and website aren’t aligned, question which side needs to be worked on. Lets hope it’s the web side.

Most Valubale Football Game In The World?

Luke Asides, Marketing, Sport , 1 Comment

25/05 – Most Valubale Football Game In The World? Based on a bit of research I did last year, the most valuable single game in world football is the English Championship play-off final taking place today. Promotion to the top flight brings with it a share of the TV rights revenue from broadcasters such as BSkyB and Setanta. By far the largest financial injection that any team can receive from winning one game.

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