31/03 Digital Marketing World Conference (Online)

31/03 Tomorrow the Digital Marketing World Conference takes place online from 3pm Irish time. Its a free conference with over 13,000 virtual attendee’s. Topics covered include social media, Facebook, viral marketing, in a B2B and B2C contexts, and features a key not presentation from David Plouffe the Campaign Manager from Barack Obama’s 2008 Presidential Campaign, [...]

Marketing Digest 30/03

Its been a quiet round these parts for ten whole days. No dear blogosphere I have not forgotten you, but sometimes life just happens off-line…. the kids dont think ad’s on social networks work, KFC now branding potholes, whats an addictionary? What happens when you take Brian Cowen, Photoshop and a website for designers? As Artie would say ‘Big Laughs’

Graduates 2009 Ouch!

30/03/09 – So Fas reckon 70,000 graduates will be making applications to the Social Welfare office this summer as they seek employment. I mentioned already that some of the graduate programs look like they have been pulled (quietly) this year, although that has not been confirmed. Anyways some stats: Enterprise Ireland were looking to recruit [...]

Marketing 101: What The Hell Is Marketing?

My new series of blogs in just what the hell is Marketing? They stem from a series of conversations I have had in recent weeks.

“When I say the word ‘Marketing’ what do you think of?”

The reply; ‘advertising and making people buy stuff they don’t need’.

‘What’s the first thing that gets cut in a recession? Marketing’ – or so the saying goes. Just what is Marketing? because it’s a hell of a lot more than advertising (and selling), and unethical behaviour is engaged by unethical people, no matter what industry they may be in; banking, sport, politics, entertainment, the gardai, and so on.

Random Things From The Week

A quick post of a few interesting things I found this week; An overview of Skittles Twitter fiasco. Such an idea was always open to abuse, almost like kids (or MBS students!) left in a classroom, there always needs to be a little guidance. On the subject of Twitter in marketing, here’s a webinar on [...]

Death By Powerpoint

Yes, we have all been there, that horrible moment when a presenter clicks on their first slide only to reveal a block of text in size 12. And at that moment in time, the presenter lost the audienceand the audience loses the will to live. I’ve picked up a few things from the never ending [...]

South East Local Marketing Awards

10/03 The Marketing Institute of Irelands South East Local Marketing Awards take place this Thursday Mar 12th in Waterford

This Weeks Event Advertising

08/03: Michael Jackson takes over a 3’30” ad break tonight on ITV during Dancing On Ice. The ad is to promote his run of shows at the 02 in London.

31 Posts in 31 days?

04/03: 31 posts in 31 days. I have set myself the target of posting 31 times in the month of March, thats one post per day on average. If i fail I will delete this post and pretend it never existed. Lol. If I succeed…. hmmm, what then?

Advertising Roundup

Aero Feel The Bubbles: Good advert for the chocolate bar. 50,000 balloons set loose in a skate park. I was going to ask if anybody noticed how creative ad’s for chocolate were getting of late, but then I saw this, it seem’s Aero’s effort is a ‘homage’ (Is that the polite way of saying rip [...]