Lastminute.com Mexican Thumb Wave

26/02 this weekend lastminute.com try a TV first – a mexican wave of thumbs up broadcast on ITV1, Channel 4 and Five at 21.50, 21.51 and 21.52 respectivly. Counting the thumbs can win you prizes check out this link for more info. Can this one top last years Stansted Airport viral?

Richard Branson Interview

Excellent interview with Virgin boss Richard Branson about his highs and lows, successes and failures. Well worth the 30 minute investment

Ryanair In Flight Mobile Service

21/02: Ryanair have launched their inflight mobile service. On the plane from Brussles the other night passengers could make calls and send texts. This new service was displayed on the exterior of every overhead compartment. There were several light up signs that indicated when mobiles must be switched off and they can be used. It [...]

Avoidance Strategies Force New TV Advert Plan

Avoidance strategies is a term I have come across recently that, well, I should of been aware of before now. Its the human reaction to excessive marketing messages, a subconscious filter to weed out the messages that we have no interest in, from online ‘banner blindness’ – to zapping the TV remote control during the [...]

Blogging in Beligum

20/02: Just back from a 4 day study trip to Beligum, some interesting talks from EU representatives, MEP’s, IBEC, the Irish Institute in Leuven and the IFA to name a few. Highs and lows to follow shortly…

What’s ‘The Big Idea’?

The big idea is a basic concept I try to work into as many projects as I can. It’s the idea, or element of your project, that has the ‘wow’ factor. In college we have regular presentations in front of fellow students, lecturers and business owners. It’s important to stand out and differentiate your work, [...]

In an Absolut World

I had a presentation on Absolut Vodka this week, which was good as I had been meaning to do something for the old blog about Absolut and their creative approach to advertising. I’ll touch on that next week maybe. For now I want to focus on a particular ad I found on Youtube. One of [...]

Quiet post week

Due to a major amount of college work and a study trip abroad dont expect too many posts between Feb 10th and 20th

A List of Irish Marketing Blogs

Two things struck me about this list of Irish Marketing Blogs. First, I thought there would of been a lot more marketing blogs out there. Not sure why I thought that. Anyway, the second thing that struck me is the includion of my own blog. Nice to see it get noticed considering its only operating [...]

A fully fledged crisis – what not to do!

Two crisis situations, guess which company managed the situation correctly and recovered its market share within 12 months of the crisis;

A: A company produces a pain killer that kills seven people.
B: A company CEO calls his products rubbish
Read more…