// home

Latest Posts

This Friday Lunchtime on Dublin City FM

A quick post just to let you know that I'm going to be Alex Gibson's guest on The Persuaders radio show tomorrow (Friday). I'll be on for 20 minutes just after 1pm GMT.I'll be discussing all things Facebook from how to use it for business to the new Facebook Places. So be sure to tune in. You can listen live online at: http://dublincityfm.ie/ The Persuaders The Persuaders is a weekly marketing and media show broadcast on Dublin City FM. It's hosted by marketing lecturer Alex Gibson who was invited by a then fledgling local radio station, Dublin City Anna Livia 103.2fm, to host a weekly marketing programme. Armed with little more than a microphone and a keen interest in topics ranging from advertising to branding to public relations, The Persuaders took to the air in May 2000 and quickly established itself as essential listening for the city's diverse marketing community.

Worky.com – Between Facebook and Linked In

There’s a special offer to get a premium Worky.com account for LAB readers. Details are at the end of the post. Last week I was invited to a kind of pre-launch / introduction to a new social network called Worky. It’s aimed somewhere between Facebook and Linked In, it’s more professional than the former and less lofty than the latter, but it does have a focus on careers more than social aspect. The entrepreneur, Ray Nolan, behind the project summed it up as focusing on ‘opportunities’ be they one off’s or more longer term engagements.

Housekeeping: Comments Problem Resolved + Facebook ‘Like’ Added

Hi, a few bits of blog housekeeping: 1. The comments problem. I didn’t realise I had a problem until earlier this summer when a reader notified me. It seems the feedburner subscription box at the end of each post had somehow corrupted the comments box. Anyways after a few head wrecking hours I finally realised [...]

Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources

It’s the end of another week and time for a recap of my blog posts over at the Neworld blog. 1. Facebook Spam On The Rise? I take a look at the rise in Facebook spam, what it means for users businesses and for Facebook, with a few handy tips on how to identify it. [...]

Beyond Thinking : Bord Gais

Bord Gais (An Irish Gas & Electricity provider) are no strangers when it comes to trying out new ideas in their marketing communications. To announce their foray into the electricity market in 2009 they spoke to bloggers ahead of the mainstream media to get their take on it all. That was incredibly well received. Earlier today they announced the launch of their new iPhone App, Think Beyond. The free app, available from today, allows consumers to check account balances, billing dates and transaction history for their electricity and gas. A future version will allow customers to monitor usage of power in the home. So how do you go about launching an app like this? Think of your target audience - people with smartphones. They don’t necessarily have to be Bord Gais customers, but providing such a useful app may make non customers consider becoming customers. This is combination of early adopters, office/desk/pc bound who will gladly give up some time for a reward. So how can these people be reached in a way that generates buzz, 'beyond' what would be achievable in traditional media? Design a bunch of activities for them to take part in, offer some really cool prizes, use Twitter for its real time updates, it's ability to post photo’s, and use those taking part to help spread word of the app and competition virally amongst a much wider audience.

Weekly Twitter Digests

Welcome to LAB: Luke Abbotts Blog

This is where I find the marketing gold in all the marketing clutter clogging up our daily lives.

Recent Posts

The Rise of Infographics [Infographic]
August 25, 2010
By Luke
Neworld: Facebook Places, Pages, Streetview & When to Post
August 20, 2010
By Luke
Kenny Powers & K-Swiss Tubes a Bizarre Match
August 19, 2010
By Luke
7 Of The Best Youtube Marketing Examples
August 17, 2010
By Luke
Readers! Here’s a load of new articles written by me…
August 13, 2010
By Luke
Best Guerrilla & Ambient Marketing 2010
June 30, 2010
By Luke
How to Ambush The Fifa Football World Cup 2010 South Africa
June 22, 2010
By Luke
Your Marketing is a Waste of Money
June 16, 2010
By Luke
VT: Samsung, BMW, Nokia & Lego
June 15, 2010
By Luke
Bizcamp Slides & Links
June 14, 2010
By Luke
Hurts (UK band) & Their Online Marketing
June 9, 2010
By Luke
Does Chatroulette Marketing Work?
June 8, 2010
By Luke
Brands Bite the Chatroulette Bullet #2
June 4, 2010
By Luke
VT: Star Wars IPad, Samsung 3D, MTV, Tesco, Nike, Fiat
June 1, 2010
By Luke
Youtube the Real Facebook Killer?
May 28, 2010
By Luke
Bizcamp South East June 12th
May 28, 2010
By Luke
The Future of Social Network Marketing?
May 20, 2010
By Luke
McMarketing: The Strange Marketing of the Big Mac
May 19, 2010
By Luke
VT: Youtube Changing Lives, Toyota Swagger Wagon & Liquid Mountaineering
May 18, 2010
By Luke
5 Local Businesses Rocking Facebook (& Social Media)
May 6, 2010
By Luke