LAB: Luke Abbott Marketing Blog

Latest Posts

Marketing Ideas: A 3 Step Formula

It's a theory I have and maybe its a tad over simplistic. It's not something that I would knowingly subscribe to but it demonstrates the power of influences and influencers, even subconsciously, upon our output. And looking back at most marketing campaigns it's not a theory that can be easily discounted.... And to read the r

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Top 100 Websites in Ireland

I found this yesterday on Alexa.com and I thought I’d share it. It’s a list of the top 100 websites in Ireland. I’m not sure what Alexa’s metrics are for collating the data because it throws up a few oddities and contradicts some other data sources I have seen. Anyways, just a quick glance over different industries shows....

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Listening Without Prejudice: IamWhoIam

In last weeks Viral Tuesday I featured the latest video from IamWhoIam. The virals originated from Sony and were initially distributed to music blogs and are believed to be part of a marketing campaign to promote an upcoming album. But the most interesting part is that the virals are not attributed to any artist. This has lead to wild speculation online that it could be anyone from Christina Aquiera to The Knife, Lady Gaga, Goldfrapp or even Trent Reznor and Nine Inch Nails. Thats a wide palate of diverse musical backgrounds.

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Latest Viral Tuesday Post

VT: Nike, Ask Social Media, Pepsi, Apple, Google, Digg

VT: The lowdown on the top (mostly) marketing related virals every Tuesday:

1. Nike Hit The Target

Featuring Wayne Rooney, a clever viral that reinforces just how good the new Nike football boot is.

2. Ask Social Media

I don’t like posting ad’s of brands that are unknown here in Ireland. However I thought the message of this was worth showing. It’s for a mattress manufacturer called Tempur-Pedic’s a company who believe so strongly in their brand and how good it is, the ad tells viewers to go and find social media reviews of the product from other customers. That is how certain the firm is of their product, their customer service and online reputation.

3. Pepsi World Cup Song

The battle for mindshare begins. This is Pepsi’s attempt at hijacking (or ambush marketing) the 2010 World Cup from official sponsor Coca Cola. Last year I wrote about the ethical implications of ambush marketing, where the official sponsor has paid lotsa bucks to be associated with a tournament, only for a rival to try and beat them in the marketing stakes with a multitude of tactics that confuses the consumer into thinking the rival is the official sponsor. Pepsi have launched this World Cup song featuring Drogba and Torres, and performed by Akon, Keri Hilson and the Soweto Gospel Choir. Late last year Pepsi also ran a competition to give members of the public an opportunity to sing on the track. All the proceeds from the track will go to charities helping under privileged African youths. It’s a deserving cause and a clever, or cynical, move by Pepsi. Let the 2010 Ambush Marketing World Cup campaign commence….

4. Apple 1984 Commercial

Following last week’s Steve Jobs presentation from 1984, here’s a TV commercial that aired during the Superbowl of that year.

5. Google Social Search

Google have just released ‘Social Search’ into beta, meaning you can have a go if you sign up to a Google profile. Social Search will scan your contacts social media content to find info that might also be relevant to your Google search.

6. Digg: 5 Years in 5 Minutes

To celebrate five years of the social news site Digg released this short viral charting the history of the company in 5 minutes.

7. Charile Brooker: How To Report The News

And to end on a high note, this is Charlie Brookers guide to delivering a TV news report.

Weekly Twitter Digests

The Wire's Stringer Bell releases an EP I kid you not http://bit.ly/daxX8U # Why the iPad will fail in Ireland http://bit.ly/cJYlNA # Reduced Shakespere Company's 5 seasons of Lost in 10 mins http://bit.ly/90RSHj # State of the internet http://bit.ly/bG9b5L # Twitter is one of Spotify's biggest traffic sources http://bit.ly/aUQrqL # Facebook urban dictionary trend now viral... http://bit.ly/aOlPi0 # Youtube generates $10k+ from Sundance movie rentals http://bit.ly/a3WPWx # Powered by Twitter Tools #
The rebranding of pop http://bit.ly/78xqMS # Bizarre! first person tetris http://bit.ly/8B7jV3 # My blog is featured and gets a nifty review on the homepage of http://www.blogsearchengine.com/ # Second Life increases revenues by providing adult entertainment http://bit.ly/4I97LJ # Twitter launches location based trending topics http://bit.ly/7vqEQG # Facebook takes user's vanity URL to sell it to a company http://bit.ly/6wCLnY # Coke's Happiness viral a success http://bit.ly/8uYETJ # Muppets destroy new Disney volunteering website http://bit.ly/5na9Nm # Wife uses billboard to get back at cheating husband http://bit.ly/55OkdA # Kate Moss uses Twitter for design inspiration http://bit.ly/6k89CX # 10 events that changed marketing http://bit.ly/4sSlCv # Last time they paid (and branded) to fill in potholes, now KFC buys ad space on fire trucks http://bit.ly/7nrhHY # Movie marketing exploits homeless man http://bit.ly/58ivdH # Brands exploit Obama's for exposure http://bit.ly/4qK3Do # 6 online campaigns that had to be pulled http://bit.ly/7dOQ64 # Interesting new business model for bands: fan funded project that made an 800% return http://bit.ly/59gwot # Augmented Reality to revolutionise education http://bit.ly/66sxsd # Timeline of brands fitting Augmented Reality into their marketing mix http://bit.ly/7nDYEl # Tesco moves into film production http://bit.ly/7fhyjA # New Caribou album and free song http://bit.ly/5Fr9FK - their last album was great # History of farmville http://bit.ly/6AHpgw # Google Xistence: lives your life for you http://bit.ly/ci85yG # More iRadio bloodshed Take That & Westlife http://bit.ly/boe4Xr # Sorry I hit publish on that post too early damn formatting! reposted now - Optical Illusions in Marketing http://bit.ly/9R2z8A # Sky introduce 3D into pubs this April http://bit.ly/9FNlE7... football + drink + 3d glasses = ? # challenges for Augmented Reality http://bit.ly/aRNeZK # Facebook fueling divorce, up to 20% of divorces cite inappropriate social network behaviour by one partner http://bit.ly/almXWj # IamWhoIam mystery viral (view it http://bit.ly/72EezE) - cracked its... its... its Christina Aquilara? http://bit.ly/cdWibO # Powered by Twitter Tools #
How technology is advancing guerrilla marketing campaigns http://bit.ly/5mXpwy # 11 innovative business cards http://bit.ly/5Efl44 # LAB Blog: Augmented Reality: What it means to marketing http://bit.ly/5eqv7K # Youtube to broadcast live sport http://bit.ly/6KeF8W # just read Google has over 200 products and services... I would of guessed 'maybe' 100 # X Factor - the future of marketing http://bit.ly/8TkeMK # Google releases new satellite imagery of Haiti http://bit.ly/77UTQX # Ever wondered how many people have interacted with your Facebook posts? http://bit.ly/8hWQWr # first live gigs, then sports, now Youtube offers movie rentals http://bit.ly/7iEtbo # Powered by Twitter Tools #
30 Freakiest Commercials of 2009 http://bit.ly/5txuYY # RATM beat X Factor by 50,000 singles to become the first download only crimbo number 1 http://bit.ly/5djnZB # Crisis hit Eurostar discovers social media users want more than marketing http://bit.ly/4yNlem # Cowell offers X-Factor beating RATM campaigners marketing jobs at his label http://bit.ly/8oyYSB # TV3 to sue RTE over TV listing error http://bit.ly/7pFKIn # ready for youtu.be http://bit.ly/7n2cLZ # Mark Little on Moncrieff at the moment discussing his social media news concept http://www.newstalk.ie # Powered by Twitter Tools #
First look at Sky 3D TV http://bit.ly/7WvFiN # Youtube's most watched and searched in 2009 http://bit.ly/6va2tP # Twitter tests business features http://bit.ly/6ClPmA # Make Powerpoint slides tweet http://bit.ly/8Zu4py # Facebook revenues to hit $1B in 2010 http://bit.ly/4Bfm18 # Powered by Twitter Tools #

Welcome to LAB: Luke Abbotts Blog

A marketing blog with a focus on all thats good and bad in marketing practices from around the world. Feel free to comment and add to the conversation.