This Friday Lunchtime on Dublin City FM

A quick post just to let you know that I'm going to be Alex Gibson's guest on The Persuaders radio show tomorrow (Friday). I'll be on for 20 minutes just after 1pm GMT.I'll be discussing all things Facebook from how to use it for business to the new Facebook Places. So be sure to tune in. You can listen live online at: http://dublincityfm.ie/ The Persuaders The Persuaders is a weekly marketing and media show broadcast on Dublin City FM. It's hosted by marketing lecturer Alex Gibson who was invited by a then fledgling local radio station, Dublin City Anna Livia 103.2fm, to host a weekly marketing programme. Armed with little more than a microphone and a keen interest in topics ranging from advertising to branding to public relations, The Persuaders took to the air in May 2000 and quickly established itself as essential listening for the city's diverse marketing community.

Worky.com – Between Facebook and Linked In

There’s a special offer to get a premium Worky.com account for LAB readers. Details are at the end of the post. Last week I was invited to a kind of pre-launch / introduction to a new social network called Worky. It’s aimed somewhere between Facebook and Linked In, it’s more professional than the former and less lofty than the latter, but it does have a focus on careers more than social aspect. The entrepreneur, Ray Nolan, behind the project summed it up as focusing on ‘opportunities’ be they one off’s or more longer term engagements.

Housekeeping: Comments Problem Resolved + Facebook ‘Like’ Added

Hi, a few bits of blog housekeeping: 1. The comments problem. I didn’t realise I had a problem until earlier this summer when a reader notified me. It seems the feedburner subscription box at the end of each post had somehow corrupted the comments box. Anyways after a few head wrecking hours I finally realised [...]

Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources

It’s the end of another week and time for a recap of my blog posts over at the Neworld blog. 1. Facebook Spam On The Rise? I take a look at the rise in Facebook spam, what it means for users businesses and for Facebook, with a few handy tips on how to identify it. [...]

Beyond Thinking : Bord Gais

Bord Gais (An Irish Gas & Electricity provider) are no strangers when it comes to trying out new ideas in their marketing communications. To announce their foray into the electricity market in 2009 they spoke to bloggers ahead of the mainstream media to get their take on it all. That was incredibly well received. Earlier today they announced the launch of their new iPhone App, Think Beyond. The free app, available from today, allows consumers to check account balances, billing dates and transaction history for their electricity and gas. A future version will allow customers to monitor usage of power in the home. So how do you go about launching an app like this? Think of your target audience - people with smartphones. They don’t necessarily have to be Bord Gais customers, but providing such a useful app may make non customers consider becoming customers. This is combination of early adopters, office/desk/pc bound who will gladly give up some time for a reward. So how can these people be reached in a way that generates buzz, 'beyond' what would be achievable in traditional media? Design a bunch of activities for them to take part in, offer some really cool prizes, use Twitter for its real time updates, it's ability to post photo’s, and use those taking part to help spread word of the app and competition virally amongst a much wider audience.

Latest Viral Tuesday Post

Weekly Twitter Digests

• @seo_depp thanks for the RT! in reply to seo_depp # RT @juicyinfo: RT @madebymany: MASSIVE!! RT @glueisobar HUGE: YouTube launches free movie streaming service http://bit.ly/youtubemovies # @eoinos Cheers for the RT. Great work yesterday. in reply to eoinos # @mylunchie glad you liked it. in reply to mylunchie # RT @guardiantech: The Social Network: the ultimate brand identification film? http://bit.ly/azrPvg # @mylunchie thanks. By seeding you mean setting up a viral so it has the best possible chance to actually go viral? in reply to mylunchie # @eoinos cool. was only catching bits of it as the day unfolded, so was hoping i didn't miss anything. in reply to eoinos # @mylunchie I don't know if its the afternoon thats in it, but I'm a bit stumped, let me have a think in reply to mylunchie # @mylunchie it's been a very long week, only thinking of after work pints at the mo. lol. in reply to mylunchie # RT @idlemichael: Did I just hear Mark Lawrenson on Radio 5 Live refer to cricketer Wasim Akram as "an old Paki"? (answer: Yes. Yes I did.) # RT @eoinos: RT @lukeabbott: If anyone missed it late last night -> New LAB #marketing post: Thinking Beyond: Bord Gais... # RT @BulbMarketing: RT @lukeabbott: RT @neworldigital: Neworld Blog:: Some Facebook Places Resources http://blog.neworld.com/?p=221 # RT @neworldigital: Neworld Blog:: Why Social Media Projects Fail http://blog.neworld.com/?p=272 # Google to prioritise email http://ow.ly/2xbg4 # RT @broadsheet_ie: New blog post: Mick Lally, Miley From Glenroe, Is Dead http://bit.ly/abW1ol # @Ante_Zivkovic thanks for the RT in reply to Ante_Zivkovic # New interactive Arcade Fire promo that includes your home in the video, that is if it's been streetviewed http://ow.ly/2xh0H # RT @neworldigital: Neworld Blog:: 16 Tips for Starting a Business Blog (Part 2) http://blog.neworld.com/?p=233 # Powered by Twitter Tools #
• RT @neworldigital: Neworld Blog:: Facebook Places Explained http://blog.neworld.com/?p=197 # New Marketing column in The Herald http://blog.marketing.ie/?p=4016 # cool AR magazine with image tracking http://ow.ly/2sly2 # RT @Rothco: RT @CoolCollectorIE: Foursquare Experiences Record Signups After Launch of Facebook Places http://ow.ly/1qNRqO (Mashable) # People more comfortable sharing on Linked In than Facebook http://ow.ly/2sq3H # RT @SocialTimes: Virtual Concerts Are About To Become a Reality... Will You Rock Out? http://ow.ly/2spbZ # RT @neworldigital: Interactive Twitter display pulls real-time information to promote Canada as holiday destination http://ow.ly/2tfTe # RT @drofsocialmedia: Facebook Places: A Response to @lukeabbott http://www.brianprenderville.com/facebook.html # Some great examples here - RT @boards_ie: A social media campaign hall of fame http://ow.ly/2tilx # RT @DavidFosterAR: TalkTalk puts #XFactor fans on TV using augmented reality: http://xfactor.talktalk.co.uk # Has Facebook Places slowed overall FB page growth? http://ow.ly/2tkGI # RT @wearethreesixty: Save Your Logo http://post.ly/tIqE # RT @mediaguardian: Online football fails to score with viewers http://bit.ly/bVp9yV # RT @andrewtshaffer: "Plans to build library near Sarah Palin called 'insensitive'" http://bit.ly/bezaFZ (via @SarahDarerLitt) # RT @chrisogle: 35+ Most Essential Wordpress Tricks and Hacks http://ht.ly/2tPRx # RT @neworldigital: Neworld Blog:: Some Facebook Places Resources http://blog.neworld.com/?p=221 # RT @mediaguardian: BBC lets Premier League decide how to make Sir Alex Ferguson talk http://bit.ly/91HgnY # Might be worth a read - free Hubspot, Kingfish Media ebook on social media http://ow.ly/2tUDS # RT @reachstudents: 1990 vs 2010 and the effect of the internet http://i.imgur.com/UxShq.png # Facebook spam to rival e-mail spam http://ow.ly/2usa4 # RT @neworldigital: Neworld Blog:: 16 Tips for Starting A Business Blog (Part 1) http://blog.neworld.com/?p=68 # Some interesting points --> RT @wearesocial: Why social media projects fail, a European perspective - http://is.gd/eCVlO # RT @neworldigital: Neworld Blog:: Facebook Spam On The Rise? http://ow.ly/2v2Ql # RT @glueisobar: Campaign 'Cadbury is moving into online branded content as it looks to avoid rigid Ofcom TV regulations'... # RT @DavidFosterAR: Google promises to have its Goggles visual search app ready for the iPhone by the end of 2010: http://j.mp/bSGkkC #AR # RT @Travelshake: Gamechanger? On Holiday Group to pay customers £25 comm per booking resulting from their social media update... # RT @BrandRepublic: Wow how racy is the Facebook movie going to be? http://fb.me/FrclSvUz # RT @neworldigital: Thank you! RT @Spiderworking: Great article from a new Irish blog on how to avoid Facebook spam: http://fb.me/GcsIfovD # RT @BetapondDeclan: RT @CarConnection : Ford's Bet On Facebook: Did It Pay Off? http://bit.ly/abjoCF # RT @BrandRepublic: Google launches home for real-time with alerts for social media monitoring http://bit.ly/d4eCsg /@thewalluk # RT @DavidFosterAR: Retailers use augmented reality in interactive mirrors to lure shoppers in-store: http://bit.ly/de8XLv. #AR # RT @neworldigital: Neworld Blog:: Google Realtime: Social Media Monitoring http://blog.neworld.com/?p=262 # Why gaming is killing Google http://ow.ly/2vCmQ # If anyone missed it late last night --> New LAB #marketing post: Thinking Beyond: Bord Gais http://bit.ly/coMmmm #thinkbeyond # Powered by Twitter Tools #
• RT @jamespoulter: How to make an infographic | litmanlive.co.uk http://ow.ly/2p6kb # RT @brendanmccoy: @stephenoleary @finge FYI -Track Social Media Campaigns inside MS Excel - http://mash.to/2oSsY # RT @guardiantech: 'Dead girl' captured on Google Street View alive and well http://bit.ly/cuHPT4 # RT @neworldigital: Neworld Blog:: Augmented Reality Comes of Age http://blog.neworld.com/?p=65 # RT @AdlandIreland: This cuts right through the 'viral' codswallop, from Jonah Peretti http://scr.bi/ceTbT4 # RT @neworldigital: New Myspace APP and homepage redesign in preparation for relaunch http://ow.ly/2q25i # RT @CakeGroup: If Historical Events had Facebook Statuses http://bit.ly/9G0sLW (via @miishi) # Pepperami crowd sourced ad http://ow.ly/2q2Xz # RT @guardiantech: Study: iPad is the preferred gaming device for most UK owners http://bit.ly/aKOgLL # Good concept: Sky Arts street galleries http://ow.ly/2q2ZW # RT @SimonPRepublic: Irish Dragon Gavin Duffy to take over Newstalk's lunchtime slot & Chris Donoghue to take over from Claire Byrne... # RT @neworldigital: Facebook's Mafia Wars in offline promotion http://ow.ly/2q3Z7 # RT @boards_ie: is liking the design on this plane - http://www.lostateminor.com/2010/08/16/kulula-arlines/ # RT @neworldigital: Neworld Blog Post: How Often Should I Post? http://ow.ly/2qaKN # RT @ciaranoreilly: Brilliant open letter from a consumer on UGC http://bit.ly/cHffvF via @dbedwood << Is he talking about a Denny campaign? # RT @neworldigital: Neworld Blog:: Facebook Pages: The Basics http://blog.neworld.com/?p=176 # RT @happinessworks: New categories for web awards :) http://happ.ie/dhLM41 #IrishWebAwards # RT @Travelshake: And now, one check-in to rule them all | Good analysis of facebook new location based service "Places"- CNET News... # RT @SimplyZesty: A Closer Look At Zynga – The Ugly Sister Of The Social Media World http://bit.ly/9FMRnM # RT @neworldigital: Kit Kats to carry AR markers in new Myspace promotion http://ow.ly/2rJyx # RT @neworldigital: ITV ramp up their social media promotion for this years X Factor http://ow.ly/2rJwp # RT @neworldigital: Neworld Blog:: Using Google Streetview in Marketing http://blog.neworld.com/?p=181 # #
• RT @markcahill: Silicon Valley social media gurus to descend on Galway -> http://bit.ly/aRSQ2k # RT @IMJ_Ireland: Web Video -The Second Coming. And this time it's serious !! hhttp://nyti.ms/b9hssn #marketing #media #advertising # RT @adenhepburn: Dexter ARG Campaign Kicks Off Season 5 http://bit.ly/bDlxU8 # RT @MarketingEire: Interesting! http://lnkd.in/d752_A # RT @damienmulley @gavreilly AIB increased mortgages rates - The money won't cover 50% of its gym bill for employees http://bit.ly/bzaFYe # How a 13 year old gained 16000 fans in 96 hours http://ow.ly/2nCjt # @xcelbusiness thanks for the RT yesterday! in reply to xcelbusiness # Spotify's top designer leaving to join Facebook http://bit.ly/czHkDF # Drink defines Irish identity abroad http://fb.me/FefGv8xI # Hitwise shows 1 in 6 UK pageviews are @Facebook http://bit.ly/aiP5dx # UK broadcaster Five to launch embedded Facebook player http://ow.ly/2nZru # RT @2cre8: Very interesting. 75% of Journalists Get Story Ideas from Blogs: http://bit.ly/d88FlM RT @fuordigital @trendsbehaviour # @Brando_Digital best streetview/marketing combo yet? in reply to Brando_Digital # @alisonwells so I heard - 60 an hour on average, hopefully not too cloudy! in reply to alisonwells # RT @thedailyheller: How to sell a Nazi car in a Jewish town, aka the best automobile advertising ever produced: http://bit.ly/cfs0Mk # First look at the new reduced size facebook custom tabs http://blog.neworld.com/ # @elainelarkin thanks for the RT! in reply to elainelarkin # Social augmented reality gaming (theres a term!).. check out paragraph near the end interesting concept http://ow.ly/2p51A # I'm writing a new blog! --->RT @neworldigital: Our new company blog is up and running, see it here http://blog.neworld.com/ # Powered by Twitter Tools #
• RT @markcahill: Silicon Valley social media gurus to descend on Galway -> http://bit.ly/aRSQ2k # RT @IMJ_Ireland: Web Video -The Second Coming. And this time it's serious !! hhttp://nyti.ms/b9hssn #marketing #media #advertising # RT @adenhepburn: Dexter ARG Campaign Kicks Off Season 5 http://bit.ly/bDlxU8 # RT @MarketingEire: Interesting! http://lnkd.in/d752_A # RT @damienmulley @gavreilly AIB increased mortgages rates - The money won't cover 50% of its gym bill for employees http://bit.ly/bzaFYe # How a 13 year old gained 16000 fans in 96 hours http://ow.ly/2nCjt # @xcelbusiness thanks for the RT yesterday! in reply to xcelbusiness # Spotify's top designer leaving to join Facebook http://bit.ly/czHkDF # Drink defines Irish identity abroad http://fb.me/FefGv8xI # Hitwise shows 1 in 6 UK pageviews are @Facebook http://bit.ly/aiP5dx # UK broadcaster Five to launch embedded Facebook player http://ow.ly/2nZru # RT @2cre8: Very interesting. 75% of Journalists Get Story Ideas from Blogs: http://bit.ly/d88FlM RT @fuordigital @trendsbehaviour # @Brando_Digital best streetview/marketing combo yet? in reply to Brando_Digital # @alisonwells so I heard - 60 an hour on average, hopefully not too cloudy! in reply to alisonwells # RT @thedailyheller: How to sell a Nazi car in a Jewish town, aka the best automobile advertising ever produced: http://bit.ly/cfs0Mk # First look at the new reduced size facebook custom tabs http://blog.neworld.com/ # @elainelarkin thanks for the RT! in reply to elainelarkin # Social augmented reality gaming (theres a term!).. check out paragraph near the end interesting concept http://ow.ly/2p51A # I'm writing a new blog! --->RT @neworldigital: Our new company blog is up and running, see it here http://blog.neworld.com/ # Powered by Twitter Tools #