In terms of some of the projects we put out in Discovery, this was relatively easy. The How Twitter is Used in Ireland project took nearly two months to complete while this was just a few short days. The data visualisation appeared on The Journal, Joe.ie, Yahoo News UK & Ireland, MSN News not to mention a few local radio stations listening to me spout on why they are where they are. Lesson: a single visual is easier to digest, and share, than a larger infographic. Not to mention a county by county breakdown makes it relevant to almost everyone. (Ssssh don’t mention the NI!)
There are some 2.2 million Facebook users in Ireland and we know that 57% of everyone over the age of 15 has a Facebook page but we don’t know how evenly those users are spread over the entire country. For our latest Discovery research we’ve broken down Facebook users by county, specifically looking at the percentage of the local population who are using the social network. By looking at users in this way we get a more accurate indicator of how popular Facebook is in each county.